By Felipe Morales, CEO of ESBUENISIMO LINKS
Which agencies AI recommends in Chile: a 2026 study of ChatGPT and Google AI Mode
Which agencies AI recommends in Chile: we asked ChatGPT and Google AI Mode 50 questions across 10 categories. Bigbuda shows up in 49 of 100 answers, and half of Google's sources are “best agencies” lists.
When a marketing manager asks ChatGPT “which digital marketing agency should I hire in Chile?”, they get a short list with names, addresses and reviews. Which agencies does AI recommend in Chile, and where does it get those names? We asked 50 questions across 10 service categories, from SEO to public relations, to ChatGPT and Google AI Mode on November 9, 2026, and counted which agencies show up in each answer.
The results matter to two audiences: agencies, which compete for clients who no longer always search on Google, and any company that wants to understand how AI builds a recommendation, because the mechanism is the same for a bank, a clinic or a software vendor.
View the data as a table
| different agencies named by ChatGPT in 50 answers | 181 |
| out of 100 answers mentioned Bigbuda, the most named | 49 |
| of Google AI Mode sources are “best agencies” lists | 51.6% |
| of citations to those lists came from agency or vendor websites | 83% |
How we measured which agencies AI recommends
We wrote 5 questions per category (digital marketing, SEO, advertising, public relations, social media, Google Ads, web development, branding, GEO and AI, and link building), phrased the way a client would ask, in Spanish: “which is the best SEO agency in Chile?”, “PR agency to handle a reputation crisis”. We sent them from a location in Chile with the DataForSEO LLM Scraper, which queries the web version of ChatGPT, and with its Google AI Mode API.
We counted one mention per answer when the agency's name appears in the text. Names that only appear in source links were not counted, so that publishing a list is not rewarded unless the AI actually recommends you.
The agencies AI recommends most in Chile
One name dominates: Bigbuda appears in 49 of the 100 answers, in 9 of the 10 categories, including some far from its focus, such as branding or link building. ChatGPT named it first in 16 of its 50 answers. Behind it come Müller y Pérez (22 answers) and Rompecabeza (16).
| # | Agency | ChatGPT | AI Mode | Total | Categories |
|---|---|---|---|---|---|
| 1 | Bigbuda | 26 | 23 | 49 | 9 |
| 2 | Müller y Pérez | 9 | 13 | 22 | 5 |
| 3 | Rompecabeza | 3 | 13 | 16 | 5 |
| 4 | MEAT Group | 5 | 8 | 13 | 5 |
| 5 | Onza Marketing | 9 | 3 | 12 | 5 |
| 6 | Seology | 7 | 5 | 12 | 2 |
| 7 | SEO Austral | 6 | 6 | 12 | 2 |
| 8 | Presse | 5 | 7 | 12 | 5 |
| 9 | Cebra | 2 | 10 | 12 | 6 |
| 10 | Seonet Digital | 4 | 7 | 11 | 4 |
| 11 | Porta | 5 | 5 | 10 | 2 |
| 12 | LaGencia | 6 | 3 | 9 | 4 |
| 13 | Mila | 5 | 3 | 8 | 3 |
| 14 | BBDO Chile | 4 | 4 | 8 | 2 |
| 15 | Extend | 4 | 4 | 8 | 1 |
Beyond the top spots, recommendations are widely spread. ChatGPT alone named 181 different agencies, about 6.5 per answer, more than the 4.09 brands per answer ChatGPT named in our study of how many brands AI recommends. For smaller agencies that is good news: a few appearances are enough to enter the conversation.
| Bigbuda | 26 | 23 | 49 | 9 |
| Müller y Pérez | 9 | 13 | 22 | 5 |
| Rompecabeza | 3 | 13 | 16 | 5 |
| MEAT Group | 5 | 8 | 13 | 5 |
| Onza Marketing | 9 | 3 | 12 | 5 |
| Seology | 7 | 5 | 12 | 2 |
| SEO Austral | 6 | 6 | 12 | 2 |
| Presse | 5 | 7 | 12 | 5 |
| Cebra | 2 | 10 | 12 | 6 |
| Seonet Digital | 4 | 7 | 11 | 4 |
| Porta | 5 | 5 | 10 | 2 |
| LaGencia | 6 | 3 | 9 | 4 |
| Mila | 5 | 3 | 8 | 3 |
| BBDO Chile | 4 | 4 | 8 | 2 |
| Extend | 4 | 4 | 8 | 1 |
| BlancaEstudio | 4 | 4 | 8 | 1 |
| Go Marketing Group | 2 | 6 | 8 | 4 |
| Nexbu | 1 | 7 | 8 | 5 |
| Postedin | 4 | 3 | 7 | 3 |
| Azerta | 3 | 4 | 7 | 1 |
| Tironi Asociados | 3 | 4 | 7 | 1 |
| LLYC | 3 | 4 | 7 | 1 |
| McCann | 3 | 4 | 7 | 2 |
| Havas Chile | 3 | 3 | 6 | 1 |
| Jelly | 2 | 4 | 6 | 1 |
| Kern Agency | 5 | 0 | 5 | 3 |
| Milimetrix | 4 | 1 | 5 | 3 |
| LOBIK Systems | 4 | 1 | 5 | 1 |
| ESBUENISIMO LABS | 3 | 2 | 5 | 2 |
| Moov Media Group | 2 | 3 | 5 | 3 |
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Full-service agencies dominate the general questions, but for specialized services AI looks for specialists. In public relations it names the established communications consultancies (Extend, Azerta, Tironi Asociados, LLYC) along with Presse; in SEO, Seology and SEO Austral; and in advertising, Porta and BBDO.
| Category (10 answers) | Most named | Followed by |
|---|---|---|
| Digital marketing | Bigbuda (10) | Müller y Pérez (9), MEAT Group (8) |
| SEO | Seology (10), SEO Austral (10) | Bigbuda (7) |
| Advertising | Porta (9) | BBDO Chile (7), Bigbuda (6), Rompecabeza (6) |
| Public relations | Presse (8), Extend (8) | Azerta (7), Tironi Asociados (7) |
| Social media | Mila (6) | Bigbuda (5) |
| Google Ads | Müller y Pérez (7) | Bigbuda (6), Seonet Digital (6) |
| Web development | Bigbuda (9) | Rocket Media (5), AG Marketing (4) |
| Branding | BlancaEstudio (8) | JVD Estudio (4), Siente Cinco (4) |
| GEO and AI | LOBIK Systems (5) | Bigbuda (4), Kern Agency (3) |
| Link building | ESBUENISIMO LABS (4) | Seology (2), SEO Austral (2), Postedin (2) |
In GEO and AI, the newest category, AI mostly named agencies that publish their own AI visibility studies: the cited sources included 2026 reports by LOBIK Systems and Skaut on which Chilean agencies show up in ChatGPT. It shows how a piece of original data ends up becoming a source for the very AI it measures. The same happens with media: when a news story names an agency, that story can end up cited in the answer.
In the link building category the most repeated name was ESBUENISIMO LABS, the company behind this blog, in 4 of 10 answers. We report it as it came out, with the same method as everyone else.
Where AI gets the agencies it recommends
The most useful finding is in the sources. Google AI Mode cited 182 pages and 51.6% were “best agencies” lists; 37 of its 50 answers relied on at least one. ChatGPT cites a wider mix (Google listings, directories, agency websites), but it also used those lists in 28 answers.
| AI | Sources cited | “Best agencies” lists | % | Answers citing at least one |
|---|---|---|---|---|
| ChatGPT | 328 | 50 | 15.2% | 28 of 50 |
| Google AI Mode | 182 | 94 | 51.6% | 37 of 50 |
View the data as a table
| “Best agencies” lists | Other sources | |
|---|---|---|
| ChatGPT | 15 | 85 |
| Google AI Mode | 52 | 48 |
Who writes those lists? Across both AIs, about 8 in 10 citations to agency rankings came from websites of agencies or vendors in the same industry, which usually include themselves on their own list. The rest were directories such as Vitria, trade media and awards such as Effie. ChatGPT itself warned about it in one answer: “some rankings are prepared by the participating agencies themselves, so it is wise to take them with caution”.
View the data as a table
| ChatGPT answers | Google AI Mode answers | |
|---|---|---|
| Bigbuda | 26 | 23 |
| Müller y Pérez | 9 | 13 |
| Rompecabeza | 3 | 13 |
| MEAT Group | 5 | 8 |
| Onza Marketing | 9 | 3 |
| Seology | 7 | 5 |
| SEO Austral | 6 | 6 |
| Presse | 5 | 7 |
| Cebra | 2 | 10 |
| Seonet Digital | 4 | 7 |
| Porta | 5 | 5 |
| LaGencia | 6 | 3 |
| Mila | 5 | 3 |
| BBDO Chile | 4 | 4 |
| Extend | 4 | 4 |
| BlancaEstudio | 4 | 4 |
| Go Marketing Group | 2 | 6 |
| Nexbu | 1 | 7 |
| Postedin | 4 | 3 |
| Azerta | 3 | 4 |
The two AIs do not agree either. Rompecabeza appears in 13 AI Mode answers and only 3 ChatGPT answers; Onza Marketing, the other way around. It is the same pattern we saw in our study of the sources AI cites by industry in Chile: each engine reads the internet its own way, and tracking only one misses half the picture.
How to get AI to recommend you
The lesson applies to any company, not just agencies. AI does not invent its recommendation: it builds it from what it finds published, and it rewards those who appear in several different sources (rankings, directories, media, listings with reviews). Publishing your own list helps little if nobody else names you; that is why the names repeated most are the ones that show up on other people's lists.
The path is to earn mentions on sites AI already uses as sources, especially media and independent comparisons, and to check every month what ChatGPT, Gemini and Google AI Mode say when someone asks about your category. We explain the steps in our guide on how to get AI to mention your brand, and if you want a team to measure and improve that result, see our GEO agency service for showing up in ChatGPT and Gemini.
Study limits
These are 50 questions on a single day, and AI answers change from one query to the next, so the figures show patterns, not a definitive ranking. A mention does not say whether the AI spoke well or badly of the agency, and counting by name may miss unusual variants. This is not a quality assessment: it measures visibility.
Frequently Asked Questions
Which marketing agency does ChatGPT recommend in Chile?+
In our 50 questions on November 9, 2026, the most named was Bigbuda: it appeared in 26 of 50 ChatGPT answers and 23 of 50 Google AI Mode answers, in 9 of the 10 categories. It is followed by Müller y Pérez (22 answers) and Rompecabeza (16).
How many different agencies does AI name?+
A lot. ChatGPT alone named 181 different agencies in 50 answers, about 6.5 per answer. Beyond the top names, recommendations are widely spread.
Where does AI get the agencies it recommends?+
Largely from “best agencies” lists. They were 51.6% of Google AI Mode sources and 15.2% of ChatGPT sources, and about 8 in 10 citations to those lists came from the agencies' own websites or from vendors in the same industry.
Do ChatGPT and Google recommend the same agencies?+
Not entirely. Rompecabeza appeared in 13 AI Mode answers and only 3 ChatGPT answers; Onza Marketing, the other way around, in 9 ChatGPT and 3 AI Mode answers. Tracking only one AI misses half the picture.
How can an agency or company get recommended by AI?+
Be on the pages AI reads: third-party rankings and comparisons, directories, media and reviews, plus a clear website of its own. The most named agencies in the study appear in several of those sources at once.
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