Link Building in Brazil: How to Get Backlinks from Brazilian Media

Brazil is Latin America's digital giant. With over 150 million internet users, the region's largest GDP, and a mature, high-authority digital media ecosystem, link building in Brazil is a priority for any brand wanting to rank on Google.com.br and access South America's largest market.

Why Brazil Is a Unique Link Building Market

• Very high-authority media: Portals like Folha de São Paulo, O Globo, and UOL have Domain Authority above 88 — among the highest in all of Latin America.
• Portuguese: its own language: Brazil operates in Portuguese, making it entirely distinct from Spanish-speaking LATAM. Backlinks from Brazilian media are relevant for Portuguese-language searches on Google.com.br — a market with no direct competition from Spanish-language outlets.
• Latin America's largest e-commerce market: Brazil represents over 35% of Latin American e-commerce. For retail, fintech, and technology brands, backlinks in Brazilian media are key to capturing transactional traffic.

Top Digital Media for Link Building in Brazil

• National reference media: Folha de São Paulo, O Globo, Estadão, UOL. DA 88–90+, the country's most recognized news brands.
• Business and economy media: Exame, Valor Econômico, InfoMoney, Época Negócios. Perfect for finance, startups, and corporate investment.
• Technology media: TechTudo, Tecnoblog, Canaltech, B9. High relevance for tech, SaaS, and e-commerce companies.
• Lifestyle media: Veja, IstoÉ, Caras, Glamour Brasil. Wide audiences for brand and consumer campaigns.

Link Building in Brazil by Industry

• Fintech and banking: Exame, InfoMoney, Valor Econômico, Época Negócios.
• E-commerce and retail: TechTudo (product reviews), mass portals like UOL and Folha.
• Technology and SaaS: Tecnoblog, Canaltech, TechTudo, IT Forum.
• Tourism: Guia do Turismo Brasil, Folha Turismo, specialized travel portals.

The main challenge for Spanish-speaking brands targeting Brazil is language: content must be in Brazilian Portuguese with a locally relevant newsworthy angle. Esbuenisimo Links includes Brazilian media in its platform, enabling access to high-authority Portuguese-language backlinks for brands scaling into Latin America's largest market.