Which AI visibility tools does AI recommend? 2026 study

ESBUENISIMO LINKS, the author of the study, is excluded from the rankings. Positions within each answer were recalculated without it.

The key finding: four tools share AI's recommendations

Otterly.AI, Semrush, Peec AI and Profound are separated by just 1.4 points between first and fourth: a four-way technical tie. Profound is the one AI names first most often. Behind them, Ahrefs (32.4%) and HubSpot (17.4%) are the only others above 15%.

AI visibility tools AI recommends most

Share of the 213 valid answers that name each brand, across the six surfaces. There are 61 brands named at least once; these are the top 15.

Otterly.AI42.7%

Semrush42.3%

Peec AI41.8%

Profound41.3%

Ahrefs32.4%

HubSpot17.4%

Scrunch AI14.6%

SE Ranking13.1%

AthenaHQ10.8%

Bigbuda6.1%

Rankscale6.1%

Mencoro5.2%

Dageno5.2%

Goodie AI5.2%

Postedin5.2%

ESBUENISIMO LINKS, the author of the study, is excluded from the rankings. Positions within each answer were recalculated without it.

Presence by brand and AI surface

Percentage of each surface's answers that name the brand. ChatGPT names the most brands per answer (4.9 on average); AI Overview, the fewest (2.8).

Brand	ChatGPT	Gemini	Perplexity	Claude	AI Overview	AI Mode	Total	1st
Otterly.AI	61%	42%	39%	50%	15%	47%	42.7%	10.3%
Semrush	67%	44%	36%	31%	36%	39%	42.3%	9.4%
Peec AI	58%	36%	42%	50%	24%	39%	41.8%	9.9%
Profound	58%	36%	36%	42%	27%	47%	41.3%	16.0%
Ahrefs	47%	28%	33%	31%	18%	36%	32.4%	6.1%
HubSpot	11%	19%	31%	11%	18%	14%	17.4%	4.7%
Scrunch AI	25%	11%	17%	14%	9%	11%	14.6%	0.5%
SE Ranking	6%	22%	6%	11%	21%	14%	13.1%	0.0%
AthenaHQ	22%	8%	11%	8%	9%	6%	10.8%	0.5%
Bigbuda	8%	6%	8%	3%	6%	6%	6.1%	3.3%
Rankscale	11%	8%	6%	8%	3%	0%	6.1%	0.5%
Mencoro	3%	11%	11%	0%	3%	3%	5.2%	0.9%

Which brand AI names first

Percentage of answers in which the brand is the first one named in the text. Profound leads; it is also the brand with the best average position (2.6) among the four leaders.

Profound16.0%

Otterly.AI10.3%

Peec AI9.9%

Semrush9.4%

Ahrefs6.1%

HubSpot4.7%

Bigbuda3.3%

NP Digital1.4%

Lobik Systems1.4%

SearchBrand AI1.4%

The leader on each AI

Which type of company AI names

Share of the 810 brand mentions in all answers. Specialised AI visibility platforms take 54.1%; Latin American tools, 0.5%.

Ranking by type of question

The 36 questions were grouped into five types. The top 5 changes: in agency questions, local agencies take over; in all the others, the global platforms dominate (Otterly.AI, Semrush, Peec AI, Profound and Ahrefs). Each type links to the guide that answers it.

Spanish vs English: the same category, two different answers

In English, AI names more brands per answer (5 vs 3.4) and the global platforms dominate even more: Profound goes from 31.4% of answers in Spanish to 70.4% in English. Latin American brands account for 18.2% of mentions in Spanish (almost all from agency questions) and 0.4% in English.

Otterly.AI37.1%

Peec AI35.2%

Semrush34.6%

Profound31.4%

Ahrefs28.9%

HubSpot17.6%

SE Ranking11.3%

Scrunch AI10.1%

Profound70.4%

Semrush64.8%

Peec AI61.1%

Otterly.AI59.3%

Ahrefs42.6%

Scrunch AI27.8%

AthenaHQ20.4%

SE Ranking18.5%

18 of 27 questions in Spanish without a single Latin American brand

In 18 of the 27 questions asked in Spanish, none of the six surfaces named a Latin American tool, consultancy or agency. The exceptions are the questions that ask for an agency in a specific country. Latin American tools as such appear in 4 of 213 answers: SearchBrand AI (3) and Batwise AI (1). In brackets, how many of the six surfaces named each brand.

• Recomiéndame un software para medir el share of voice de mi marca en la inteligencia artificial

  Profound (6), Semrush (5), Peec AI (4), Otterly.AI (3)

• ¿Qué herramientas sirven para monitorear la visibilidad de una marca en ChatGPT, Gemini y Perplexity?

  Semrush (6), Ahrefs (5), Profound (4), Otterly.AI (4)

• ¿Cuáles son las mejores herramientas de GEO en 2026?

  Profound (5), Otterly.AI (4), Scrunch AI (4), Peec AI (4)

• ¿Hay herramientas gratis para saber qué dice la IA de mi empresa?

  Ahrefs (3), Mangools (3), HubSpot (1), SE Ranking (1)

• ¿Qué herramientas de LLM tracking existen y cuánto cuestan?

  Profound (4), Otterly.AI (2), Peec AI (2), Semrush (2)

• ¿Qué herramienta usar para ver en qué prompts aparece mi competencia en ChatGPT?

  Ahrefs (6), Semrush (4), Peec AI (3), Otterly.AI (3)

• ¿Cómo medir la visibilidad de mi marca en la IA?

  Otterly.AI (3), Ahrefs (2), Profound (2), Semrush (2)

• ¿Cómo hacer una auditoría GEO de mi sitio web?

  Semrush (2), Ahrefs (1), Profound (1), Otterly.AI (1)

• ¿Cómo saber si mi marca aparece en las respuestas de ChatGPT?

  Semrush (2), Ahrefs (2), Profound (2), LLM Pulse (2)

• ¿Qué métricas se usan para medir el posicionamiento en motores de IA generativa?

  Semrush (1), HubSpot (1), Dageno (1), Goodie AI (1)

• ¿Cómo aparecer en ChatGPT y en los AI Overviews de Google con mi empresa?

  No brand from the list is named

• ¿Cuáles son las mejores alternativas a Profound para monitorear marcas en la IA?

  Profound (6), Otterly.AI (6), Scrunch AI (6), Peec AI (5)

• ¿Qué es Peec AI y cuánto cuesta?

  Peec AI (6), Semrush (1), Ahrefs (1)

• ¿Hay alguna alternativa más barata a las herramientas de AI visibility gringas para Latinoamérica?

  Otterly.AI (6), SE Ranking (3), Profound (2), HubSpot (2)

• ¿Brand Radar de Ahrefs vale la pena o conviene una herramienta especializada en GEO?

  Ahrefs (6), Otterly.AI (3), Peec AI (2), Goodie AI (1)

• Peec AI vs Otterly.AI: ¿cuál es mejor para seguir mi marca en la IA?

  Peec AI (5), Otterly.AI (5), Profound (1), Ahrefs (1)

• ¿El AI Toolkit de Semrush sirve para medir la visibilidad en ChatGPT o hay algo mejor?

  Semrush (5), Profound (3), Otterly.AI (3), Peec AI (2)

• ¿Conviene contratar una agencia GEO o comprar una herramienta de monitoreo de IA?

  Peec AI (2), Otterly.AI (2), Profound (2), Semrush (1)

The 36 questions, one by one

For each question: the most named brand (in brackets, on how many of the six surfaces), how many different brands appear, how many are Latin American, and the guide on our blog that answers it.

The sources AI uses: vendors' own lists

202 of the 213 answers cite at least one source. The most cited are the websites of the brands in the list (523 citations), mostly "best AI visibility tools" articles written by the vendors themselves. Counted once per answer.

hubspot.com50

semrush.com37

ahrefs.com34

peec.ai32

dageno.ai31

tryprofound.com28

otterly.ai28

llmpulse.ai27

seranking.com25

mencoro.com16

youtube.com15

geotoolbox.ai12

reddit.com11

geoptie.com11

cloro.dev11

zapier.com9

digitaltatva.com8

rankite.com8

frase.io8

deepsmith.ai8

Many are small tools that AI does not name in its answers but whose comparison lists it reads.

Google Chile and the US

Number of the 49 searches in which each brand appears in Google Chile's organic top 10 (desktop), and of the 25 English searches in Google US. With such small volumes, counting presence is more useful than estimating visits. Educational content in Spanish wins in Chile: HubSpot is in the top 10 for 15 of 49 searches. In the US, small specialised tools lead with their own content.

Google Chile · 49 keywords

Brand	Top 3	Top 10	Top 20
HubSpot	4	15	20
Cyberclick	7	8	10
Semrush	2	6	6
Ahrefs	1	4	9
Brand24	1	4	4
Postedin	0	4	4
Dageno	0	3	10
AI Rank Lab	0	3	5
Rankability	2	3	4
Adity	1	3	4

Google US · 25 keywords in English

Brand	Top 3	Top 10	Top 20
Analyze AI	2	5	5
Rankability	4	4	5
HubSpot	1	3	9
Surfer	2	3	3
LLMrefs	1	2	5
AIclicks	2	2	4
LLM Pulse	1	2	4
Keyword.com	0	2	3
AI Rank Lab	0	2	3
Profound	0	2	3

Sites that appear most and are not brands from the list (searches in the top 10)

47 of 49 searches in Chile and 23 of 25 in the US showed an AI Overview above the results.

How much each market searches for the category

Average monthly Google Ads volume for the same 49 keywords in four markets. The category is still searched for very little in Spanish: Chile adds up to 1,100 searches a month and the US, 58,390. The largest in Chile is "aeo" (320); in the US its volume (27,100) also includes the American Eagle Outfitters store.

Searches for the category's brands

Google Ads rounds low volumes to 10; 0 means "no measurable volume". In the US, "geo metrics" mixes the tool with geometry and GIS searches.

What this means for Latin American brands and agencies

• The category is defined in English and written by the vendors. The most cited sources are the vendors' own "best tools" lists (523 citations to brand websites). Whoever publishes useful, comparable lists ends up being the source AI reads.
• In Spanish, the space is still open. In 18 of 27 questions in Spanish there is no Latin American brand. Content in Spanish, with local prices, cases and data, has little competition today.
• Local agencies appear when the question names the country. In agency questions, Bigbuda (31%), Postedin (26%), Seonet (21%) lead. Lists of agencies by country are the sources AI uses for those answers.
• Third-party sources weigh more than reviews. YouTube (15 answers) and Reddit (11) are cited more than G2 (7) or Capterra (2). Video, forums and media count.
• Measure Google and AI separately. In Google Chile, HubSpot leads with educational content; in AI, the specialised platforms lead. Ranking on Google does not guarantee being named by AI.

Methodology

AI. 36 buying or research questions (27 in Spanish and 9 in English) in five types, asked on 10 November 2026 with location set to Chile. Models: ChatGPT (ChatGPT app (gpt-6), gpt-5-mini-2025-08-07); Gemini (Gemini app (3.5 Flash-Lite), gemini-2.5-flash); Perplexity (sonar-pro); Claude (claude-haiku-5-5); AI Overview (Google AI Overview); AI Mode (Google AI Mode). ChatGPT and Gemini were queried through their apps or, if that failed, their API; Perplexity and Claude through their API with web search. There are 213 valid answers: Google showed no AI Overview for 5 questions (they count as answers without brands) and for 3 no answer was obtained.

Brands. 70 brands: 28 specialised platforms, 11 SEO and marketing suites, 23 agencies, 4 Latin American tools and 4 social listening tools. A brand counts as named if it appears in the text of the answer; its position is the order in which it appears among the brands named. Ambiguous names (Profound, Scrunch, Athena, Goodie, Moz, Conductor, Omnia, Fardo, GEO Metrics) are matched with exact capitalisation.

Google. 49 non-branded keywords from the category (GEO, AEO, LLMO, SEO for AI, tools, audits and agencies, in Spanish and English), chosen from a pool of 84 measured in Google Ads in Chile, Mexico, Spain and the US. Organic top 20 on desktop in Google Chile (the 49 keywords) and Google US (the 25 in English), via DataForSEO.

Neutrality. ESBUENISIMO LINKS, the author of the study, is excluded from all rankings and from the CSV. Positions within each answer were recalculated without it.

Limitations: AI answers change from one query to the next and depend on the account and location; this is a snapshot from 10 November 2026. We did not measure the market share or revenue of each tool, or whether what AI says about each one (prices or features) is accurate. "LLM tracking" is sometimes interpreted by AI as model observability (LangSmith, Langfuse, Helicone) rather than brand tracking. "Latin American brand" means the Latin American tools and agencies in the list; NP Digital (US) and Cyberclick (Spain) do not count.

Frequently asked questions

This study follows Which brands does AI cite in Chile?, Deals in Chile: Google vs. AI and Tourism to Chile: Google vs. AI.