Link Building in the USA: How to Get Backlinks from American Media

Guide to link building in the United States. Learn how to earn backlinks from Forbes, TechCrunch, Business Insider and other DA 90+ American media to build global domain authority.

The United States has the most competitive SEO market in the world. With the highest Domain Authority scores on the planet — The New York Times, Forbes, Bloomberg, and Business Insider all have DA above 90 — link building in the USA is the highest-impact strategy for building global domain authority. A single backlink in Forbes or TechCrunch can transform any company's link profile.

Why US Link Building Is So Valuable for International Brands

Extraordinary Domain Authority: American media have the highest DA scores in the world. A backlink in Forbes (DA 94), Business Insider (DA 93), or TechCrunch (DA 93) carries SEO weight few other outlets on the planet can match.
Global authority impact: Google uses backlinks from English-language media to assess a domain's global authority, not just local relevance. A link from US media improves a brand's rankings across all markets worldwide simultaneously.
Brand credibility: Appearing in Forbes, Entrepreneur, or Inc. is a credibility signal that goes beyond SEO — it has value in sales, investment, and business relationships globally.
Cited by AI engines: ChatGPT, Perplexity, and Google AI Overviews most frequently cite high-DA American media. Publishing there also boosts visibility in generative AI engines.

Challenges for Latin American Brands Targeting US Media

English-language content: US media publish in English. An effective strategy requires well-written content in English, adapted to Anglo-Saxon editorial style.
High competition: The US PR and link building market is the world's most competitive, with higher prices and higher editorial standards.
Local relevance angle: US editors publish news relevant to their audience. US market expansion, industry data, or tech innovation are the most publishable angles for international brands.

Link Building in the USA by Industry

Technology and SaaS: TechCrunch, Wired, Fast Company, VentureBeat. Tech-savvy audiences with high purchasing power, ideal for software and startup brands.
Finance and investment: Forbes, Business Insider, Investopedia, Bloomberg. Essential for fintech, banking, and companies in the financial sector.
Health and wellness: Healthline (DA 91), WebMD, Medical News Today. The world's most authoritative health media outlets.
Real estate: Realtor.com, HousingWire, National Real Estate Investor. High relevance for proptech and developers with international expansion plans.
Retail and e-commerce: Retail Dive, Digital Commerce 360, Business of Fashion. Perfect for consumer brands targeting the world's largest e-commerce market.

Expected Results from a US Link Building Campaign

A well-executed US link building strategy over 6 to 12 months can generate DA increases of 10 to 20 points, improve the domain's global ranking across all markets where the brand operates, and establish editorial presence in the media most cited by ChatGPT, Perplexity, and Google AI Overviews. For Latin American brands, this represents an extraordinary competitive advantage over competitors whose link building is purely local.

Esbuenisimo Links includes US media in its marketplace, enabling Latin American brands to access backlinks from DA 90+ American portals within the same process they use to manage their link building in Chile, Mexico, or Colombia.

Frequently Asked Questions

Why should a Latin American brand invest in link building from US media?+

US media backlinks benefit a Latin American brand in three specific ways: (1) Global DA lift — Forbes, Business Insider, and TechCrunch (all DA 90+) are among the most authoritative domains on the internet. A backlink here improves your domain's overall DA, which increases ranking capacity in every market where you operate — not just the US. (2) LLM citation coverage — ChatGPT, Perplexity, and Claude are trained primarily on English-language web content dominated by US media. Latin American brands mentioned in Forbes or TechCrunch are significantly more likely to appear in AI responses globally than brands only mentioned in regional media. (3) Investor and enterprise credibility — for Latin American startups or B2B companies targeting international clients, a Forbes or Business Insider mention is the most credible validation signal in the US market.

What US media are most valuable for improving global domain authority?+

By DA impact: Forbes.com (DA 94), Business Insider (DA 93), TechCrunch (DA 93), Entrepreneur.com (DA 92), Bloomberg (DA 93), The New York Times (DA 95), Washington Post (DA 93), Inc.com (DA 92), Fast Company (DA 90), Wired (DA 92). For sector-specific thematic relevance: Investopedia (DA 93) for finance, Healthline (DA 91) for health, PCMag (DA 90) for tech, Retail Dive (DA 83) for e-commerce. The combination that maximizes both DA and topical authority: 2-3 backlinks in top general media (Forbes, Business Insider) + 2-3 backlinks in sector-specific media (Investopedia, TechCrunch) per quarter.

How do US media backlinks help Latin American brands appear in ChatGPT and Perplexity?+

ChatGPT's training data is predominantly English-language, with US media (Forbes, TechCrunch, Business Insider, NYT) heavily represented. When a Latin American company is featured in these publications, it enters the training corpus that future model updates will learn from. More immediately: Perplexity uses Bing's web index in real time, and US media rank exceptionally high in Bing. An article about your company in Forbes.com can appear as a Perplexity source within 24-48 hours. For regional AI queries ('who are the leading fintech companies in Latin America?'), models that have been trained on Forbes or Bloomberg coverage of your company will include you alongside competitors. US media coverage essentially globalizes your brand's AI presence.

How much does a backlink from Forbes, TechCrunch, or Business Insider cost?+

Earned editorial backlinks (the result of a PR pitch or press release) from Forbes contributor articles, TechCrunch news coverage, or Business Insider features don't have a fixed price — they're earned through newsworthiness. However, many US media outlets offer sponsored or 'BrandVoice' content: Forbes BrandVoice runs $3,000-$10,000 per article. Business Insider Studio content starts around $5,000. These labeled placements include backlinks but Google may treat sponsored links differently from editorial ones. For earned editorial coverage, expect to pay $2,000-$8,000 for a well-executed PR campaign (PR agency or consultant fees) that generates genuine news coverage. Niche US publications with DA 70-80 (not top-tier) typically run $500-$2,000 per sponsored article with backlink.

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