Link Building in the USA: How to Get Backlinks from American Media

The United States has the most competitive SEO market in the world. With the highest Domain Authority scores on the planet — The New York Times, Forbes, Bloomberg, and Business Insider all have DA above 90 — link building in the USA is the highest-impact strategy for building global domain authority. A single backlink in Forbes or TechCrunch can transform any company's link profile.

Why US Link Building Is So Valuable for International Brands

• Extraordinary Domain Authority: American media have the highest DA scores in the world. A backlink in Forbes (DA 94), Business Insider (DA 93), or TechCrunch (DA 93) carries SEO weight few other outlets on the planet can match.
• Global authority impact: Google uses backlinks from English-language media to assess a domain's global authority, not just local relevance. A link from US media improves a brand's rankings across all markets worldwide simultaneously.
• Brand credibility: Appearing in Forbes, Entrepreneur, or Inc. is a credibility signal that goes beyond SEO — it has value in sales, investment, and business relationships globally.
• Cited by AI engines: ChatGPT, Perplexity, and Google AI Overviews most frequently cite high-DA American media. Publishing there also boosts visibility in generative AI engines.

Top US Media for Link Building

• Business and technology media: Forbes, Business Insider, TechCrunch, Entrepreneur, Inc. Magazine, Fast Company. DA 90+, millions of readers, the most cited by LLMs like ChatGPT and Perplexity.
• High-authority general media: The New York Times, Bloomberg, Washington Post, HuffPost. DA 90–95. Ideal for brands seeking maximum editorial legitimacy.
• Sector-specific media: Healthline (health, DA 91), Investopedia (finance, DA 93), PCMag (technology, DA 90), Mashable (digital). High topical relevance for their niches.
• Press release distribution: PR Newswire and Business Wire are mass distribution services that reach hundreds of American outlets simultaneously.

Challenges for Latin American Brands Targeting US Media

• English-language content: US media publish in English. An effective strategy requires well-written content in English, adapted to Anglo-Saxon editorial style.
• High competition: The US PR and link building market is the world's most competitive, with higher prices and higher editorial standards.
• Local relevance angle: US editors publish news relevant to their audience. US market expansion, industry data, or tech innovation are the most publishable angles for international brands.

Link Building in the USA by Industry

• Technology and SaaS: TechCrunch, Wired, Fast Company, VentureBeat. Tech-savvy audiences with high purchasing power, ideal for software and startup brands.
• Finance and investment: Forbes, Business Insider, Investopedia, Bloomberg. Essential for fintech, banking, and companies in the financial sector.
• Health and wellness: Healthline (DA 91), WebMD, Medical News Today. The world's most authoritative health media outlets.
• Real estate: Realtor.com, HousingWire, National Real Estate Investor. High relevance for proptech and developers with international expansion plans.
• Retail and e-commerce: Retail Dive, Digital Commerce 360, Business of Fashion. Perfect for consumer brands targeting the world's largest e-commerce market.

Expected Results from a US Link Building Campaign

A well-executed US link building strategy over 6 to 12 months can generate DA increases of 10 to 20 points, improve the domain's global ranking across all markets where the brand operates, and establish editorial presence in the media most cited by ChatGPT, Perplexity, and Google AI Overviews. For Latin American brands, this represents an extraordinary competitive advantage over competitors whose link building is purely local.

Esbuenisimo Links includes US media in its marketplace, enabling Latin American brands to access backlinks from DA 90+ American portals within the same process they use to manage their link building in Chile, Mexico, or Colombia.