Regional News Portals in Chile for Link Building: Guide to Media Outside Santiago
Complete guide to Chile's regional news portals for earning backlinks. BioBio, El Mostrador, El Sur, El Libero and more — DA, editorial niches and how to get coverage outside the Metropolitan Region.
Most link building strategies in Chile focus exclusively on the big national media based in Santiago. That approach ignores a valuable asset: regional news portals with DA of 45-65, very loyal audiences, and — crucially — less competition for editorial coverage. For companies with regional operations, or for any strategy seeking to diversify its backlink profile, Chilean regional media is an underrated opportunity.
Why Chilean Regional Media Is Valuable for Link Building
Three concrete reasons why a link in a regional medium can be more cost-effective than chasing a link on Emol:
- Less editorial competition: While hundreds of companies compete for coverage in Emol and La Tercera, regional media receive fewer requests and are more receptive to news from companies with a local or regional angle.
- Local relevance signal: Google interprets backlinks from media that cover a specific region as a relevance signal for local searches in that region. A company with branches in Concepcion particularly benefits from links from Biobio Region media.
- Genuine, non-inflated DA: Regional media tend to have a DA built over many years of real journalistic operation, not artificially inflated.
Main Regional Portals in Chile and Their DA
| Regional outlet | Region / coverage | Approx. DA | Editorial niche |
|---|---|---|---|
| El Mostrador | National / Santiago | 63 | Politics, economy, investigative journalism |
| El Desconcierto | National / Santiago | 55 | Culture, politics, society |
| El Libero | National | 52 | Politics, economy, opinion |
| El Sur (Concepcion) | Biobio / Concepcion | 49 | Regional news, economy, business |
| La Estrella (Iquique) | Tarapaca / North | 46 | Regional news, mining, commerce |
| Estrella del Norte (Antofagasta) | Antofagasta | 45 | Mining, logistics, local news |
Want backlinks from verified Chilean regional media? Esbuenisimo Links has coverage in portals across all Chilean regions, with verified DA and real editorial coverage. View regional media →
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See plans and pricing →El Mostrador and El Desconcierto: National-Reach Independent Editorial Media
El Mostrador (DA 63) and El Desconcierto (DA 55) are national-coverage portals based in Santiago with an independent editorial focus. They are particularly relevant for companies in sustainability, social technology, education, and public policy sectors.
How to earn coverage in these media:
- El Mostrador: Receptive to opinion columns from experts, research with proprietary data, and company news with impact on public or economic policy. Has specialized sections in Economy, Politics, and MercoPress. Direct contact with section editors via LinkedIn.
- El Desconcierto: More open to social entrepreneurship news, impactful technology, culture, and trends. The editorial tone is more modern and receptive to innovation topics. Ideal for startups and companies with impact narratives.
Regional Link Building Strategy: How to Use Provincial Media
For companies with regional presence in Chile, provincial media offer a backlink route that the competition ignores. The process:
- Identify your target region: Concepcion and Greater Concepcion have several active media outlets (El Sur, La Discusion, Diario Concepcion). Antofagasta has Estrella del Norte and specialized mining portals. Valparaiso has El Mercurio de Valparaiso.
- Create a local angle: Regional media publish about companies that have impact in their region — local job creation, branch openings, investment projects, alliances with regional institutions.
- Contact directly: Editors and journalists at regional media are more accessible than those at national media. A direct email with a well-written press release and a clear local angle has a high probability of coverage.
Does your company have regional presence and want to build local authority? The Esbuenisimo Links platform includes regional media from all areas of Chile for digital PR with local and national impact. View regional coverage →
Esbuenisimo Links has editorial relationships with media across all Chilean regions — from the major Santiago portals to the mining portals of the north and agricultural media of the south — building backlink profiles with real geographic coverage that reinforces your domain's local authority in the markets where you actually operate.
Frequently Asked Questions
Is a backlink from a regional medium with DA 40-50 worth it if I already have links from DA 70+ media?+
Yes, for three reasons: (1) Referring domain diversity — having 50 referring domains with varied DA is more robust than having 10 of only high DA. Google values profile diversity. (2) Local relevance signal — a link from El Sur de Concepcion for a company operating in Greater Concepcion provides local relevance that a link from Emol cannot give. (3) Lower footprint risk — a 100% DA 70+ profile can seem less natural than one with a varied DA distribution.
How do I find the best regional media in my area for outreach?+
Three methods: (1) Google: search for news about your industry in your region and note which local media consistently cover those topics. (2) Ahrefs: in Site Explorer search for domains with .cl TLD and filter by region-related keywords in the domain name or indexed articles. (3) Facebook and social media: active regional media have pages with high local followings — identify those that publish most frequently about your sector and have real audiences in your region.
Is El Mostrador considered only a political niche publication?+
No, El Mostrador has very active economy, business, and technology sections relevant to companies in multiple sectors. Its Economy section regularly covers business news, investments, entrepreneurship, and financial markets. El Mostrador Mercados specifically is a reference source for economic news in Chile. Companies in fintech, technology, professional services, and education have earned coverage in El Mostrador with business angles — not just political-social angles.
How many Chilean regional media should I include in a link building strategy?+
For a complete national strategy: 3-5 regional media with DA 40+ is an effective complement to 5-8 national media links. For a local positioning strategy (company focused on one or two regions): 8-12 links in regional media for that area, combined with 2-3 national media links, is usually enough to dominate local searches. The key: regional media must be publications with real traffic and active editorial operations, not directories or content aggregators posing as media outlets.
Do Chilean regional media accept press releases directly or do you need to go through agencies?+
Most Chilean regional media with DA 35-55 accept press releases directly by email, without needing to go through PR agencies. Editors are accessible and frequently have contact forms or published emails on their pages. For major national media (Emol, La Tercera), going direct is possible but competition for the journalist's attention is much greater. A press agency with established relationships with the media has higher coverage rates, especially in the first 2-3 months of working with a new client.
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