By Felipe Morales, CEO of ESBUENISIMO LINKS
The most expensive Google Ads keywords in Chile in 2026
The most expensive Google Ads keywords in Chile in 2026: we reviewed 59,790 searches across 10 industries. Payroll software leads at US$26 per click, and B2B software pays 16 times more than cars.
How much does a company in Chile pay to have its ad show up at the top of Google? It depends on what people search for. We reviewed 59,790 keywords across 10 industries using Google Ads Keyword Planner data and built a ranking of the most expensive Google Ads keywords in Chile. The top one, “software de remuneraciones” (payroll software), costs US$26.06 per click, even if the person only takes a look at the page.
For readers outside SEO: CPC (cost per click) is what an advertiser pays each time someone clicks its ad, and it is set by an auction among companies that want to appear for the same search. Google explains it on its help page about average cost per click. Keywords are shown in Spanish, as people type them in Chile, with a translation where needed.
View the data as a table
| dollars per click for “software de remuneraciones” (payroll software), the priciest | US$26.06 |
| keywords reviewed across 10 industries | 59,790 |
| dollars, median click in B2B software | US$3.91 |
| dollars, median click in automotive | US$0.25 |
How we built the ranking of the most expensive keywords
We started from 109 seed searches in 10 industries (legal services, insurance, finance, health, B2B software, home services, education, real estate, automotive and travel) and asked Google Ads, through the DataForSEO API, for every keyword idea in Chile in Spanish. The result was 59,790 distinct searches, with volume and average CPC for September 2026, the last full month when we ran the query on November 9.
To keep the ranking about real buying searches we applied three filters: at least 100 monthly searches, medium or high competition among advertisers, and no duplicate variants or brand names. That left 2,308 keywords. CPC is in US dollars and is an estimate from Google's Keyword Planner: what each advertiser actually pays depends on its bid and ad quality.
The 20 most expensive Google Ads keywords in Chile
The podium belongs to companies that sell to other companies. Payroll software, a CRM or factoring are bought for years, so one new customer pays for many clicks. That is why 13 of the 20 most expensive keywords are B2B software and services.
| # | Keyword | Industry | CPC (US$) | Monthly searches |
|---|---|---|---|---|
| 1 | software de remuneraciones | B2B software and services | 26.06 | 140 |
| 2 | crm marketing | B2B software and services | 21.26 | 140 |
| 3 | factoring para pymes | Finance and credit | 20.09 | 110 |
| 4 | factoring | Finance and credit | 14.80 | 5,400 |
| 5 | software de contabilidad | B2B software and services | 13.96 | 170 |
| 6 | sistema de facturación electrónica | B2B software and services | 12.81 | 170 |
| 7 | servidor vps | B2B software and services | 12.60 | 210 |
| 8 | software contable | B2B software and services | 12.39 | 480 |
| 9 | publicidad en google | B2B software and services | 11.73 | 170 |
| 10 | erp para pyme | B2B software and services | 11.32 | 140 |
| 11 | sistema contable | B2B software and services | 11.19 | 590 |
| 12 | erp contable | B2B software and services | 11.03 | 210 |
| 13 | agencia marketing digital | B2B software and services | 10.88 | 260 |
| 14 | mba online | Education | 10.65 | 260 |
| 15 | seguro colectivo | Insurance | 10.03 | 210 |
| 16 | empresas de factoring | Finance and credit | 9.38 | 140 |
| 17 | ingeniería en prevención de riesgos online | Education | 9.17 | 170 |
| 18 | software erp | B2B software and services | 9.12 | 720 |
| 19 | contratar seguro automotriz | Insurance | 9.03 | 140 |
| 20 | sistema de facturación | B2B software and services | 8.91 | 260 |
Outside software you find factoring (three times in the top 20), an online MBA, group insurance for companies and car insurance once the person types “contratar” (buy). The single word “factoring”, with 5,400 monthly searches and US$14.80 per click, is the most expensive mix of demand and price in the study.
| software de remuneraciones | B2B software and services | 26.06 | 140 |
| crm marketing | B2B software and services | 21.26 | 140 |
| factoring para pymes | Finance and credit | 20.09 | 110 |
| factoring | Finance and credit | 14.80 | 5,400 |
| software de contabilidad | B2B software and services | 13.96 | 170 |
| sistema de facturación electrónica | B2B software and services | 12.81 | 170 |
| servidor vps | B2B software and services | 12.60 | 210 |
| software contable | B2B software and services | 12.39 | 480 |
| publicidad en google | B2B software and services | 11.73 | 170 |
| erp para pyme | B2B software and services | 11.32 | 140 |
| sistema contable | B2B software and services | 11.19 | 590 |
| erp contable | B2B software and services | 11.03 | 210 |
| agencia marketing digital | B2B software and services | 10.88 | 260 |
| mba online | Education | 10.65 | 260 |
| seguro colectivo | Insurance | 10.03 | 210 |
| empresas de factoring | Finance and credit | 9.38 | 140 |
| ingeniería en prevención de riesgos online | Education | 9.17 | 170 |
| software erp | B2B software and services | 9.12 | 720 |
| contratar seguro automotriz | Insurance | 9.03 | 140 |
| sistema de facturación | B2B software and services | 8.91 | 260 |
| crm gratis | B2B software and services | 8.86 | 210 |
| alarmas de seguridad para casa | Home services | 8.73 | 110 |
| administración de empresas online | Education | 8.73 | 590 |
| alarma de casa | Home services | 8.68 | 140 |
| seguro automotriz full cobertura | Insurance | 8.60 | 140 |
| marketing b2b | B2B software and services | 8.10 | 140 |
| contador auditor online | Education | 8.10 | 480 |
| ingeniería en logística online | Education | 7.82 | 210 |
| destapes de alcantarillado | Home services | 7.78 | 320 |
| abogados de deudas | Legal services | 7.57 | 170 |
| abogado penal | Legal services | 7.51 | 2,900 |
| cerrajero a domicilio | Home services | 7.49 | 5,400 |
| asistencia en viaje | Insurance | 7.37 | 480 |
| cotización de seguro automotriz | Insurance | 7.35 | 590 |
| abogado deudas | Legal services | 7.26 | 320 |
| máster en neuropsicología | Education | 7.24 | 260 |
| alarma para casa | Home services | 7.12 | 1,900 |
| ingeniería industrial online | Education | 7.01 | 720 |
| cotizar isapre online | Health and aesthetics | 6.02 | 110 |
| arriendo oficina virtual | Real estate | 5.96 | 140 |
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See plans and pricing →Which industries pay the most per click in Chile
Looking at each industry's median, which shows the typical click rather than the record, the gap is huge: the typical B2B software click costs US$3.91 and the typical automotive click US$0.25, 16 times less. Legal services (US$2.29) and insurance (US$1.98) complete the expensive group.
| Industry | Keywords | Median CPC (US$) | Priciest keyword | CPC (US$) |
|---|---|---|---|---|
| B2B software and services | 115 | 3.91 | software de remuneraciones | 26.06 |
| Legal services | 43 | 2.29 | abogados de deudas | 7.57 |
| Insurance | 203 | 1.98 | seguro colectivo | 10.03 |
| Education | 296 | 1.69 | mba online | 10.65 |
| Home services | 190 | 1.06 | alarmas de seguridad para casa | 8.73 |
| Finance and credit | 373 | 1.04 | factoring para pymes | 20.09 |
| Travel | 344 | 0.82 | tour rapa nui | 2.85 |
| Health and aesthetics | 181 | 0.81 | cotizar isapre online | 6.02 |
| Real estate | 173 | 0.46 | arriendo oficina virtual | 5.96 |
| Automotive | 390 | 0.25 | alquiler coche | 3.07 |
Cheap clicks do not mean small budgets. Automotive, travel and finance have far more demand: “tarjeta de crédito” (credit card) alone gets 90,500 searches a month. Our study of Google Ads costs by industry in seven Latin American countries shows the same pattern: click prices follow the value of each customer, not the size of the market.
What it would cost to buy all the demand
Another way to read the data is to multiply monthly searches by CPC. It is not what the market spends, since not everyone clicks an ad, but it helps compare the theoretical value of each search. On that basis SOAP (Chile's mandatory car insurance) tops the list at about US$239,000 a month, followed by travel insurance and car insurance.
| Keyword | Monthly searches | CPC (US$) | Theoretical monthly value (US$) |
|---|---|---|---|
| soap | 135,000 | 1.77 | 238,950 |
| seguro de viaje | 22,200 | 5.16 | 114,552 |
| seguro automotriz | 18,100 | 5.80 | 104,980 |
| tarjeta de crédito | 90,500 | 1.13 | 102,265 |
| factoring | 5,400 | 14.80 | 79,920 |
| crm | 9,900 | 6.37 | 63,063 |
| crédito de consumo | 60,500 | 1.00 | 60,500 |
| erp | 9,900 | 6.10 | 60,390 |
| isapre | 14,800 | 3.90 | 57,720 |
| cerrajero a domicilio | 5,400 | 7.49 | 40,446 |
What to do with the most expensive keywords: ads or SEO
Every organic visit to a page ranking for “software de remuneraciones” is a US$26 click the company does not pay for. That is the business case for SEO in expensive industries. The trade-off is time: an ad works the same day, while an organic position takes months. We explain how to split the budget between both channels in our guide to the difference between SEO and SEM.
A good page is not enough to reach the top 10 for these searches. In our study of who ranks on Google Chile, brands took 88% of the top 10 in B2B software, and the sites that win those spots usually have links from authoritative media. That is why the B2B companies paying the country's priciest clicks gain the most from link building in Chilean media: an article in a news outlet keeps passing authority after the ad campaign is switched off.
If the team has no time to work on SEO alongside ads, an SEO agency can prioritize the searches where paid clicks cost the most, which are the ones that pay back first.
Study limits
Keyword Planner CPC is an estimated average across all advertisers, not a rate card. Volume is rounded and covers a single month, so seasonal searches such as SOAP in March can vary a lot. We also left out keywords under 100 monthly searches, even though some small B2B searches are even more expensive. The table of the 40 most expensive keywords can be sorted and filtered to check your own industry.
Frequently Asked Questions
What is the most expensive Google Ads keyword in Chile?+
In our September 2026 data, “software de remuneraciones” (payroll software) had the highest average CPC among keywords with at least 100 monthly searches: US$26.06 per click. It is followed by “crm marketing” (US$21.26) and “factoring para pymes” (factoring for small businesses, US$20.09).
How much does a Google Ads click cost in Chile?+
It depends heavily on the industry. The median of the 2,308 commercial keywords in the study was US$0.93 per click, but it rises to US$3.91 in B2B software and drops to US$0.25 in automotive.
Why are some keywords so expensive?+
Because Google Ads is an auction. When a customer is worth a lot, such as a company that buys software for years or uses factoring every month, more advertisers bid for the same click and the price goes up.
What does CPC mean?+
Cost per click: what an advertiser pays each time someone clicks on its ad. Google calculates it as total cost divided by the number of clicks.
Is SEO better than Google Ads for expensive keywords?+
These are usually the searches where SEO pays off most, because every organic visit replaces a click that would cost between US$9 and US$26. SEO takes longer to work, so many companies run both.
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