Profound alternatives: AI visibility tools compared (2026)

The main Profound alternatives are Peec AI, Otterly.AI, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar, Scrunch and AthenaHQ. The lowest published entry price is Otterly.AI's. If your market is Latin America and you need Spanish-language reports, prompts run from your customers' country and a team that also works to improve the result, the regional option is ESBUENISIMO AI Visibility.

How we compared. We checked each tool's official website on November 10, 2026 and recorded which AIs they track, languages and markets, the published entry price, free plan or trial, and who they are for. When a tool doesn't publish a price, we say so. We did not test each platform's internal data quality.

Disclosure: ESBUENISIMO LINKS publishes this blog and is one of the options compared.

What are the best Profound alternatives?

Profound is one of the best-known AI visibility platforms. When we ran 36 questions about GEO tools through ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, Profound appeared in 41.3% of answers and was the brand most often listed first (16%). In the English-language questions it reached 70%.

It is built for large companies. The Enterprise plan tracks up to 9 answer engines (ChatGPT, Perplexity, AI Mode, Gemini, DeepSeek, Claude, AI Overviews, Exa Search and Muse Spark), is custom-priced, and adds Prompt Volumes, Shopping and Agent Analytics. There is a free trial of 50 prompts daily for 7 days, and the pricing page mentions a self-serve Agency Growth plan without a published price.

Teams usually look for an alternative for one of three reasons: they want a published price before talking to sales, they need a smaller plan, or they work in a market and language Profound doesn't focus on. Here are the options.

Profound alternatives with published pricing

Prices checked on November 10, 2026. They can change, so check each page before buying.

The alternatives, one by one

Otterly.AI: lowest published entry price

Lite costs €29/month with 16 prompts and daily tracking; Standard is €189 with 120 prompts; Premium €489 with 403. Each plan tracks 4 of its 7 engines, with unlimited countries and languages. Otterly.AI pricing.

Peec AI: plans by prompts and countries

Starter ($95/month, 50 prompts, 1 country), Pro ($245, 150 prompts, 3 countries) and Advanced ($495, 350 prompts). Three active models per plan, with extra models from $30/month. Unlimited seats. Peec AI pricing.

Semrush and Ahrefs: if you already use their SEO suite

Semrush's AI Visibility Toolkit is $99/month and requires a paid subscription (Semrush toolkit page). Ahrefs Brand Radar AI starts at $199/month, with custom prompt tracking from $50 (Ahrefs pricing).

AthenaHQ and Scrunch

AthenaHQ has a free Essential plan with 300 credits and a $295/month Starter plan with 11 models (AthenaHQ pricing). Scrunch Starter is $300 month to month, with a 7-day free trial and no card required (Scrunch pricing).

ESBUENISIMO AI Visibility: the Spanish-language option for Latin America

It tracks 6 AIs and shows whether they name your brand, in what position, next to which competitors and with which sources, with email alerts, AI Score history and shareable reports. ChatGPT, Gemini and Google are queried from Chile, Argentina, Mexico, Colombia, Peru, Uruguay, Brazil or another country in the region, not from the US. The platform, reports and support work in Spanish. And it's not just a dashboard: ESBUENISIMO LINKS does digital PR and link building with a network of more than 1,400 media outlets to publish on the sites AI uses as sources. It doesn't track Copilot or DeepSeek, which Profound does. Pricing is on request.

Check your starting point first. The free GEO Mini-Audit shows whether 6 AIs name your brand for a real question.

What is the cheapest AI search visibility tracker?

If cheapest means the lowest published price, the answer is Otterly.AI Lite (€29/month) or AthenaHQ's free plan, both with prompt limits. Peec AI Starter ($95) and Semrush's toolkit ($99 on top of a Semrush plan) come next. We don't publish a price for ESBUENISIMO AI Visibility and we won't claim it is cheaper: it is quoted based on the category, AIs and countries you want to track.

What a regional option changes is something else: prompts run in your customers' language and from their country, reports are ready for local management, and if you don't like the result, the same team can work on digital PR and links to change it.

Language changes the answer. In our study Which AI visibility tools does AI recommend?, Profound appears in 70.4% of answers to questions in English but in 31.4% of answers to questions in Spanish, and in 18 of 27 Spanish questions AI named no Latin American brand at all.

What to check before switching from Profound

• The AIs that matter in your market. If your customers mostly use ChatGPT and Google, you don't need to pay for nine engines. If Copilot or DeepSeek matter to you, make sure the plan includes them and not only as a paid add-on.
• Where prompts are run from. A ChatGPT answer queried from the US can name different brands than the one a customer sees in Santiago or Mexico City. Check whether the tool lets you pick the country.
• How many prompts you need. A well-covered category usually needs dozens of questions per intent type: purchase, comparison and reputation. Entry plans range from 16 prompts (Otterly.AI Lite) to 50 (Peec AI Starter).
• Who reads the report. If sales or communications leadership reads it, the language and the conclusions matter as much as the charts.
• Seats and add-ons. Semrush charges a license per extra user; Peec AI and Otterly.AI list unlimited seats. Extra models, prompts or domains change the real monthly cost.

Which Profound alternative fits you

• Brands in Chile or elsewhere in Latin America that want to measure and improve with a Spanish-speaking team: ESBUENISIMO AI Visibility.
• Agencies running the tool themselves: Otterly.AI or Peec AI, with prompt-based plans and unlimited seats.
• Minimal starting budget: Otterly.AI Lite or AthenaHQ's free plan.
• Already paying for Semrush or Ahrefs: their AI module.
• Multinationals needing many engines and markets: Profound remains a strong option, alongside the Enterprise plans of Peec AI, Otterly.AI and Scrunch.

For a broader view, see the best AI visibility tools in 2026, or, if you'd rather hand everything off, the best GEO agencies in Chile.