By Felipe Morales, CEO of ESBUENISIMO LINKS
Online stores in Chile: the ones ChatGPT recommends most (2026 ranking)
Online stores in Chile that AI recommends most: a ranking from 80 ChatGPT and Google AI Mode answers across 10 categories. Falabella, Paris and Ripley lead. November 2026.
Updated November 10, 2026, 17 days before Black Friday in Chile.
More and more people ask artificial intelligence where to shop before opening a store's website. To find out which online stores in Chile AI recommends, ESBUENISIMO LINKS asked 40 shopping questions, from "what is the best online store in Chile?" to "where can I buy dog food?", to ChatGPT and Google AI Mode, from Chile, on November 10, 2026. In total, 80 answers across ten categories.
The result is a highly concentrated market: Falabella appears in 51 of the 80 answers (63.8%), followed by Paris (51.3%) and Ripley (45%). Mercado Libre, the region's largest marketplace, appears in 21 answers, but it is one of the stores present in the most categories: 9 of 10.
View the data as a table
| of the 80 answers name Falabella, the most recommended store | 63.8% |
| stores named on average per ChatGPT answer | 4.9 |
| stores named on average per Google AI Mode answer | 6.65 |
| of ChatGPT's sources are the stores' own sites | 55.1% |
How we built the ranking of stores ChatGPT recommends
We wrote 40 real shopping questions in Spanish, four per category: general, technology, home appliances, fashion, home and furniture, groceries, beauty, sports, toys and kids, and pets and pharmacy. Each question was asked once to ChatGPT through the DataForSEO LLM Scraper, which queries the web version with search enabled and a Chilean location, and once to Google AI Mode. In each answer we looked for a list of 89 stores and brands that sell in Chile; a store counts once per answer, and we did not count names that only appear inside source links.
It is a one-day snapshot: AI answers change, and the same question may get a different list tomorrow. The ranking shows trends and concentration, not differences of one or two mentions.
The online stores in Chile that AI recommends most
| Rank | Store | ChatGPT (of 40) | Google AI Mode (of 40) | Total (of 80) |
|---|---|---|---|---|
| 1 | Falabella | 21 | 30 | 51 (63.8%) |
| 2 | Paris | 19 | 22 | 41 (51.3%) |
| 3 | Ripley | 13 | 23 | 36 (45.0%) |
| 4 | Lider | 11 | 13 | 24 (30.0%) |
| 5 | Mercado Libre | 8 | 13 | 21 (26.3%) |
| 6 | Sodimac | 10 | 10 | 20 (25.0%) |
| 7 | Samsung | 6 | 6 | 12 (15.0%) |
| 8 | Solotodo | 1 | 10 | 11 (13.8%) |
| 9 | Jumbo | 4 | 7 | 11 (13.8%) |
| 10 | Nike | 5 | 5 | 10 (12.5%) |
The three big department stores take almost everything: they appear in more answers than any marketplace, brand or specialty store. Lider, with 24 answers, owes half of them to groceries and to pets and pharmacy. And there is a surprise: Solotodo, a tech price comparison site, appears in 10 Google AI Mode answers and only one from ChatGPT.
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See plans and pricing →ChatGPT and Google AI Mode do not recommend the same way
Google AI Mode names more stores per answer (6.65) than ChatGPT (4.9) and spreads them wider: it includes comparison sites, specialty stores and brands. ChatGPT tends to play it safe, with the big stores first. On the big stores, both AI tools agree; on the small ones, they do not.
View the data as a table
| ChatGPT answers | Google AI Mode answers | |
|---|---|---|
| Falabella | 21 | 30 |
| Paris | 19 | 22 |
| Ripley | 13 | 23 |
| Lider | 11 | 13 |
| Mercado Libre | 8 | 13 |
| Sodimac | 10 | 10 |
| Samsung | 6 | 6 |
| Solotodo | 1 | 10 |
| Jumbo | 4 | 7 |
| Nike | 5 | 5 |
| Adidas | 5 | 5 |
| PC Factory | 3 | 7 |
| Tottus | 3 | 7 |
| Unimarc | 5 | 5 |
| Ahumada | 6 | 4 |
| Salcobrand | 4 | 5 |
| Cruz Verde | 3 | 5 |
| Easy | 4 | 2 |
| Decathlon | 4 | 2 |
| Hites | 2 | 4 |
The breakdown by category shows who dominates each one:
| Category | Most named stores (answers, of 8) |
|---|---|
| General | Falabella and Paris (8 of 8) |
| Technology | Falabella (8), PC Factory (7) |
| Home appliances | Falabella (7), Ripley, Paris and Sodimac (6) |
| Fashion | Falabella, Ripley, Nike and Adidas (4) |
| Home and furniture | Sodimac (6), Falabella and Paris (5) |
| Groceries | Lider, Jumbo and Unimarc (8 of 8) |
| Beauty | Ahumada and Salcobrand (5) |
| Sports | Falabella (6), Decathlon (5) |
| Toys and kids | Falabella, Ripley and Paris (6) |
| Pets and pharmacy | Lider, Cruz Verde, Salcobrand and Ahumada (4) |
Groceries is the most closed category: Lider, Jumbo and Unimarc appear in all eight answers. In beauty and pharmacy, the pharmacy chains (Ahumada, Salcobrand, Cruz Verde) beat the department stores. In sports, Decathlon competes head to head with Falabella.
| Falabella | 21 | 30 | 51 | 10 |
| Paris | 19 | 22 | 41 | 8 |
| Ripley | 13 | 23 | 36 | 8 |
| Lider | 11 | 13 | 24 | 6 |
| Mercado Libre | 8 | 13 | 21 | 9 |
| Sodimac | 10 | 10 | 20 | 6 |
| Samsung | 6 | 6 | 12 | 3 |
| Solotodo | 1 | 10 | 11 | 5 |
| Jumbo | 4 | 7 | 11 | 3 |
| Nike | 5 | 5 | 10 | 3 |
| Adidas | 5 | 5 | 10 | 3 |
| PC Factory | 3 | 7 | 10 | 2 |
| Tottus | 3 | 7 | 10 | 3 |
| Unimarc | 5 | 5 | 10 | 3 |
| Ahumada | 6 | 4 | 10 | 3 |
| Salcobrand | 4 | 5 | 9 | 2 |
| Cruz Verde | 3 | 5 | 8 | 2 |
| Easy | 4 | 2 | 6 | 3 |
| Decathlon | 4 | 2 | 6 | 2 |
| Hites | 2 | 4 | 6 | 5 |
| LG | 3 | 3 | 6 | 2 |
| Zara | 2 | 4 | 6 | 3 |
| Puma | 3 | 3 | 6 | 2 |
| Santa Isabel | 3 | 3 | 6 | 1 |
| Sparta | 2 | 4 | 6 | 3 |
| H&M | 2 | 3 | 5 | 3 |
| SP Digital | 1 | 4 | 5 | 2 |
| Infanti | 2 | 3 | 5 | 2 |
| AliExpress | 1 | 3 | 4 | 2 |
| Knasta | 1 | 3 | 4 | 2 |
The online stores that barely appear
What is missing is as revealing as the ranking. The international marketplaces that compete on price in Chile barely appear in AI recommendations: AliExpress is in 4 of the 80 answers, Shein in 4, Temu in 3 and Amazon in none. Smaller department stores do not fare much better: Hites appears in 6 answers, Abcdin in 4 and La Polar in 1.
| Store | ChatGPT (of 40) | Google AI Mode (of 40) |
|---|---|---|
| AliExpress | 1 | 3 |
| Shein | 2 | 2 |
| Temu | 1 | 2 |
| Amazon | 0 | 0 |
| Hites | 2 | 4 |
| Abcdin | 3 | 1 |
| La Polar | 0 | 1 |
This does not mean people do not shop at those stores, but that AI, when asked from Chile, prefers to recommend stores with a local presence, nationwide delivery and well-indexed category pages. For a mid-sized store, the finding is both a warning and an opportunity: the list AI delivers is short and dominated by a few brands, but in categories like sports, beauty or pets, specialty stores that managed to be in the right sources do show up.
Which sources AI reads to recommend online stores
This is the biggest difference between the two AI tools. 55.1% of the sources ChatGPT cites are the big stores' own websites (falabella.com, paris.cl, ripley.cl, sodimac.cl), and just 1.8% are news media. Google AI Mode cites the stores less (31.3%) and media more (10.1%), along with social networks, YouTube, Reddit and sites like marketing4ecommerce.cl, the most cited by that AI in this study.
| Source type | ChatGPT | Google AI Mode |
|---|---|---|
| Sites of stores on our list | 55.1% | 31.3% |
| Comparison and deal sites | 6.9% | 5.1% |
| News media | 1.8% | 10.1% |
| Other (small stores, brands, social, blogs) | 36.2% | 53.5% |
View the data as a table
| Sites of stores on our list | Comparison and deal sites | News media | Other (small stores, brands, social, blogs) | |
|---|---|---|---|---|
| ChatGPT | 55 | 7 | 2 | 36 |
| Google AI Mode | 31 | 5 | 10 | 54 |
What it means for an ecommerce business in Chile
For an ecommerce manager, the study leaves three lessons. First, AI already has favorites: if a mid-sized store does not appear in these answers, it competes against a list the customer receives before visiting any site. Second, your own site matters, because ChatGPT mostly cites the stores' category pages; good ecommerce SEO is also SEO for AI. Third, to get into Google AI Mode's answers you need to be where that AI reads: media, comparison sites, videos and "where to buy" articles.
With Chile's Black Friday scheduled for November 27 to 30, according to the Santiago Chamber of Commerce, the question "where should I shop on Black Friday?" will be asked thousands of times to AI. In our study, ChatGPT answered with Paris, Falabella and Ripley first.
Stores that want to appear in those answers need two things: measuring their presence question by question, which is the work of a GEO agency, and earning mentions in the media and portals AI consults, with link building for ecommerce in Chile. To understand why the number of brands per answer varies so much, see our study on how many brands AI recommends, and for the practical side, the guide to GEO for ecommerce.
How to cite this study: ESBUENISIMO LINKS, "Online stores ChatGPT recommends most in Chile 2026", November 10, 2026, esbuenisimolinks.com.
Frequently Asked Questions
Which online stores in Chile does ChatGPT recommend most?+
In an ESBUENISIMO LINKS study of 80 answers from ChatGPT and Google AI Mode (November 10, 2026), Falabella appeared in 63.8% of answers, Paris in 51.3% and Ripley in 45%. They are followed by Lider, Mercado Libre and Sodimac.
What is the best online store in Chile according to AI?+
Asked “what is the best online store in Chile?”, ChatGPT recommended Mercado Libre first and then Falabella. Across all shopping questions, Falabella was the most named store.
How many stores does AI name per answer?+
ChatGPT named 4.9 stores per answer on average and Google AI Mode 6.65. AI Mode includes more comparison sites, specialty stores and brands.
Which sources does ChatGPT use to recommend stores?+
Mostly the big stores' own websites: 55.1% of its sources were pages like falabella.com, paris.cl or ripley.cl. Google AI Mode cited more media (10.1%), social networks and specialized sites.
When is Black Friday 2026 in Chile?+
From Friday, November 27 to Monday, November 30, 2026, according to the Santiago Chamber of Commerce, with online and in-store deals.
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