Black Friday Chile 2026: what Chileans search for on Google, and how much

Black Friday Chile 2026 will run from Friday, November 27 to Monday, November 30, with more than 400 companies taking part, as the Santiago Chamber of Commerce confirmed to T13 on October 20. Before it starts, we looked at what Chileans search for on Google and how much: 34 search terms tied to Black Friday and CyberDay, month by month since November 2022, plus the same term in 15 Latin American countries. The result: Chile is by far the country in the region that searches Black Friday the most per person, although CyberDay still drives more searches over the year.

673,000searches for “black friday” in November 2025

1,047,100searches in all of 2025, 19% more than in 2023

2.7times growth of “when is black friday” from 2023 to 2025

34.1searches per 1,000 people, the highest in the region

Source: Google Ads via DataForSEO, Chile, queried November 11, 2026

View the data as a table

searches for “black friday” in November 2025	673,000
searches in all of 2025, 19% more than in 2023	1,047,100
times growth of “when is black friday” from 2023 to 2025	2.7
searches per 1,000 people, the highest in the region	34.1

How much Chile searches for Black Friday

In November 2025, “black friday” had 673,000 searches on Google Chile, the same figure as in November 2023 and 2024. Google Ads reports these volumes rounded into ranges, so the November figure points to a stable ceiling rather than an exact number. The full year does show growth: from 878,600 searches in 2023 to 1,047,100 in 2025, up 19%, because people start searching earlier, in October, and keep searching into December.

The fastest-growing search is the simplest one: “cuándo es el black friday” (when is Black Friday) went from 45,740 searches in 2023 to 125,570 in 2025, 2.7 times more. The event is no longer a late-month surprise; it is a date people plan for. For an online store, that means the Black Friday page needs to be indexed and carry authority weeks ahead, not on the day. We explain how in our guide to seasonal link building.

black fridaycyber daycyber monday

Source: Google Ads via DataForSEO, Chile, queried November 11, 2026

View the data as a table

	black friday	cyber day	cyber monday
Nov 22	550,000	33,100	27,100
Dec 22	9,900	5,400	4,400
Jan 23	9,900	8,100	4,400
Feb 23	9,900	8,100	2,900
Mar 23	40,500	22,200	8,100
Apr 23	22,200	33,100	6,600
May 23	14,800	1,500,000	74,000
Jun 23	4,400	60,500	3,600
Jul 23	12,100	18,100	6,600
Aug 23	12,100	22,200	5,400
Sep 23	12,100	135,000	201,000
Oct 23	49,500	550,000	550,000
Nov 23	673,000	60,500	49,500
Dec 23	18,100	8,100	5,400
Jan 24	14,800	9,900	4,400
Feb 24	12,100	14,800	4,400
Mar 24	33,100	40,500	12,100
Apr 24	33,100	40,500	14,800
May 24	22,200	368,000	49,500
Jun 24	12,100	1,220,000	40,500
Jul 24	14,800	18,100	6,600
Aug 24	14,800	27,100	22,200
Sep 24	18,100	673,000	301,000
Oct 24	49,500	246,000	74,000
Nov 24	673,000	74,000	49,500
Dec 24	110,000	18,100	12,100
Jan 25	14,800	12,100	5,400
Feb 25	14,800	14,800	5,400
Mar 25	90,500	49,500	18,100
Apr 25	33,100	33,100	9,900
May 25	22,200	301,000	27,100
Jun 25	9,900	1,000,000	22,200
Jul 25	18,100	22,200	4,400
Aug 25	18,100	33,100	12,100
Sep 25	18,100	110,000	60,500
Oct 25	60,500	823,000	301,000
Nov 25	673,000	90,500	40,500
Dec 25	74,000	14,800	8,100
Jan 26	14,800	14,800	3,600
Feb 26	14,800	18,100	4,400
Mar 26	110,000	60,500	14,800
Apr 26	22,200	27,100	8,100
May 26	18,100	450,000	33,100
Jun 26	8,100	673,000	14,800
Jul 26	27,100	18,100	4,400
Aug 26	22,200	27,100	27,100
Sep 26	22,200	74,000	90,500

Black Friday vs. CyberDay: which one Chile searches more

CyberDay still wins over the year: 2.5 million searches in 2025 versus 1.05 million for Black Friday. But the trend runs the other way. CyberDay peaked in 2024 (2.75 million) and fell 9% in 2025, while Black Friday grew every year. In 2023 CyberDay was searched 2.8 times more than Black Friday; in 2025, 2.4 times. “Cyber monday” fell from 917,500 to 514,700 searches between 2023 and 2025.

The shape differs too. Black Friday concentrates almost everything in one month: November accounts for about two thirds of the year's searches. CyberDay has two peaks a year, one in May or June and another between September and October, which makes it more frequent but also spreads it out.

The most searched brands during Black Friday in Chile

When people add a brand to “black friday”, the big retailers lead: Falabella (40,500 searches in November 2025), Ripley (27,100) and Paris (12,100). Next come two brands that are not department stores: LATAM, with 9,900, and Nike, with 8,100. An airline in fourth place shows that Chile's Black Friday is no longer just about electronics and clothing.

Falabella40,500

Ripley27,100

Paris12,100

LATAM9,900

Nike8,100

Hites6,600

Lider4,400

Mercado Libre3,600

SKY2,900

Easy2,900

Sodimac2,400

Samsung2,400

Source: Google Ads via DataForSEO, Chile, queried November 11, 2026

View the data as a table

Falabella	40,500
Ripley	27,100
Paris	12,100
LATAM	9,900
Nike	8,100
Hites	6,600
Lider	4,400
Mercado Libre	3,600
SKY	2,900
Easy	2,900
Sodimac	2,400
Samsung	2,400

▶ Play2025

Falabella40,500

Ripley27,100

Paris12,100

LATAM9,900

Nike8,100

Hites6,600

Lider4,400

Mercado Libre3,600

SKY2,900

Easy2,900

Sodimac2,400

Samsung2,400

iPhone2,400

Entel1,900

Adidas1,600

Jumbo1,000

Apple880

abcdin320

PC Factory320

La Polar260

Source: Google Ads via DataForSEO, Chile, queried November 11, 2026

View the data as a table

	2022	2023	2024	2025
Falabella	27,100	33,100	27,100	40,500
Ripley	18,100	18,100	14,800	27,100
Paris	12,100	12,100	6,600	12,100
LATAM	2,900	5,400	5,400	9,900
Nike	2,900	8,100	8,100	8,100
Hites	2,900	4,400	4,400	6,600
Lider	2,900	3,600	4,400	4,400
Mercado Libre	1,600	1,600	2,400	3,600
SKY	1,300	2,400	3,600	2,900
Easy	1,900	2,400	2,400	2,900
Sodimac	1,300	2,400	1,600	2,400
Samsung	1,000	1,600	1,900	2,400
iPhone	1,300	1,900	1,900	2,400
Entel	1,000	1,600	1,900	1,900
Adidas	880	1,300	1,600	1,600
Jumbo	720	1,600	1,000	1,000
Apple	590	880	880	880
abcdin	720	1,000	590	320
PC Factory	480	480	390	320
La Polar	880	720	590	260

The biggest gainers from November 2024 to November 2025 were LATAM (+83%), Ripley (+83%) and Paris (+83%), while abcdin, La Polar and PC Factory have declined every year since 2023. It is the same pattern we found in our study of share of search for Chile's most searched brands: brand searches concentrate on a few names, and a brand that is not on the buyer's mind before the event rarely gets there during it.

Category searches tell another part of the story. In November 2025, “black friday zapatillas” (sneakers) had 12,100 searches and “black friday vuelos” (flights) 8,100, while “black friday iphone” had 2,400, “black friday televisores” (TVs) 1,000 and “black friday notebook” 720. Sportswear and travel weigh more than electronics, which is usually the face of the ads. For a brand that is not Falabella or Ripley, these generic searches are the way in: the buyer has not picked a store yet and Google decides whom to show. That is where category content, site speed and the authority that links from other sites provide come into play.

Chile, the Latin American country that searches Black Friday the most

In absolute numbers, Chile already leads: its 673,000 searches in November 2025 beat Mexico (550,000), Argentina (450,000), Colombia and Peru (368,000 each). Adjusted for population, the gap is huge: 34.05 searches per 1,000 people, versus 14.62 in Uruguay and 10.75 in Peru. In Mexico the event competes with El Buen Fin, which had 823,000 searches that month, and in Argentina with its own Cyber Monday, which had 1.5 million.

0.83.06.010.020.0–34.1

Countries without color were not measured. In Mexico, Black Friday competes with El Buen Fin (823,000 searches in November 2025).Source: Google Ads via DataForSEO, queried November 11, 2026; population: World Bank, 2024

View the data as a table

Chile	34.1 · 673,000 searches
Uruguay	14.6 · 49,500 searches
Peru	10.8 · 368,000 searches
Argentina	9.9 · 450,000 searches
Colombia	7.0 · 368,000 searches
Ecuador	5.0 · 90,500 searches
Mexico	4.2 · 550,000 searches
Paraguay	3.9 · 27,100 searches
Dominican Republic	2.9 · 33,100 searches
El Salvador	2.9 · 18,100 searches
Venezuela	2.6 · 74,000 searches
Costa Rica	2.4 · 12,100 searches
Panama	2.2 · 9,900 searches
Bolivia	1.8 · 22,200 searches
Guatemala	1.2 · 22,200 searches
Honduras	0.8 · 8,100 searches

Search term	November 2025	Total 2025
black friday	673,000	1,047,100
black friday 2025	368,000	757,500
cyber day	90,500	2,504,100
cuando es el black friday	90,500	125,570
cyber monday	40,500	514,700
black friday falabella	40,500	52,510
black friday chile	33,100	60,080
cuando es el black friday en chile	33,100	40,030
black friday ripley	27,100	37,660
black friday paris	12,100	18,320
black friday zapatillas	12,100	16,550
cuando es black friday	9,900	20,450
black friday latam	9,900	11,870
black friday nike	8,100	10,150
black friday vuelos	8,100	11,240
black friday hites	6,600	10,900
black friday lider	4,400	6,940
black friday mercado libre	3,600	4,720
black friday easy	2,900	4,570
black friday sky	2,900	3,640
black friday sodimac	2,400	3,360
black friday samsung	2,400	3,230
black friday iphone	2,400	3,080
black friday entel	1,900	2,610
black friday adidas	1,600	2,070
black friday 2026	1,600	6,030
black friday jumbo	1,000	1,450
black friday televisores	1,000	1,410
black friday apple	880	1,140
black friday notebook	720	1,030
black friday pc factory	320	450
black friday abcdin	320	540
black friday la polar	260	500

Source: Google Ads via DataForSEO, Chile, queried November 11, 2026

What it means for an online store before November 27

The data leaves three takeaways for ecommerce and marketing teams:

• Brand search is decided before the event. Falabella, Ripley and Paris account for 61% of the searches for the 20 brands measured. A mid-sized brand competes for generic clicks (“black friday zapatillas”, sneakers, had 12,100 searches in November 2025), where domain authority and media mentions carry weight.
• People look up the date and the deals weeks ahead. October searches grew from 49,500 in 2023 to 60,500 in 2025. A Black Friday page created the same week reaches Google too late.
• AI also answers “where to buy”. In our study of the stores ChatGPT recommends in Chile, Falabella appeared in 51 of 80 answers. Stores missing from the sources AI reads are left off that list.

If your store needs to climb on Google before the next sales event, ESBUENISIMO LINKS runs link building for online stores in Chile with articles in real media, and our GEO agency works to get the brand named when someone asks ChatGPT where to buy.

Methodology

Volumes are Google Ads averages and monthly series, retrieved through the DataForSEO API on November 11, 2026 for Chile (34 search terms, November 2022 to September 2026) and 15 other countries (November 2024 to September 2026). Google rounds volumes into ranges, so the figures are estimates. Population is the World Bank 2024 figure. Brand searches only count the phrase “black friday” followed by the brand name, not every search for the store in November.