Blog/Markets
Markets· 6 min read·

By Felipe Morales, CEO of ESBUENISIMO LINKS

Ecommerce in Chile 2026: the most-searched online stores on Google

Ecommerce in Chile 2026: 37 online stores ranked by Google searches. Falabella, Mercado Libre and Ripley lead; Shein grows 32% while department stores fall.

Share
Ecommerce in Chile 2026: the most-searched online stores on Google

Which stores do Chileans look for when they want to shop online? To answer that, ESBUENISIMO LINKS measured how often the names of 37 online stores selling in Chile are searched on Google: department stores, supermarkets, marketplaces, pharmacies, home, fashion and tech retailers. Together they add up to 17.0 million searches a month, and three brands take almost a third: Falabella, Mercado Libre and Ripley.

The backdrop is an ecommerce market in Chile that is already large. According to the Santiago Chamber of Commerce (CCS), online sales passed US$10 billion in 2025 for the first time, about 12.6% of retail sales, as Chócale reported in April 2026. Brand searches show something that figure does not: which stores are winning shoppers' attention and which are losing it.

Ecommerce in Chile in four numbers
US$10,000million dollars in Chilean ecommerce sales in 2025
12.6%of retail sales were online
17.0million monthly Google searches for 37 online stores
+32%Shein's growth in searches in a year, the top riser
Source: Santiago Chamber of Commerce (CCS), via Chócale, April 13, 2026; Google Ads via DataForSEO, monthly searches in Chile, average from November 2025 to October 2026, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
million dollars in Chilean ecommerce sales in 2025US$10,000
of retail sales were online12.6%
million monthly Google searches for 37 online stores17.0
Shein's growth in searches in a year, the top riser+32%

Ecommerce in Chile ranking: the most-searched stores on Google

Falabella leads with 2,174,000 searches a month on average between November 2025 and October 2026. Mercado Libre follows closely and hit its highest month in the series in October 2026, with 2,240,000. Ripley holds third place, but with a 17% drop in a year.

#StoreCategorySearches per monthYearly change
1FalabellaDepartment stores2,174,000-2%
2Mercado LibreMarketplaces1,816,000+0%
3RipleyDepartment stores1,355,000-17%
4LiderSupermarkets1,230,000-2%
5JumboSupermarkets1,018,000+3%
6SodimacHome and DIY985,000-1%
7Cruz VerdePharmacy and beauty703,000-3%
8Santa IsabelSupermarkets591,000+11%
9AliExpressMarketplaces517,000-17%
10UnimarcSupermarkets502,000-1%
11SheinMarketplaces481,000+32%
12HitesDepartment stores444,000-14%
13TricotFashion and sports444,000+5%
14SalcobrandPharmacy and beauty354,000-11%
15PreunicPharmacy and beauty353,000+24%
Falabella, Mercado Libre and Ripley are the most-searched online storesAverage monthly Google Chile searches for the store's name, thousands
Source: Google Ads via DataForSEO, monthly searches in Chile, average from November 2025 to October 2026, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
Falabella2,174
Mercado Libre1,816
Ripley1,355
Lider1,230
Jumbo1,018
Sodimac985
Cruz Verde703
Santa Isabel591
AliExpress517
Unimarc502
Shein481
Hites444
Tricot444
Salcobrand354
Preunic353
DBS349
Farmacias Ahumada346
IKEA336
Tottus293
Casaideas292

The list mixes stores that sell almost only online with chains that have physical stores, because on Google that difference does not exist: someone typing "Lider" or "Sodimac" may want to buy on the website, check opening hours or compare a price before going to the store. That is why we measure the brand and not just the online store. It is the same method as our share of search study of telcos and supermarkets.

Bar chart of monthly Google searches for Chile's most-searched online stores
The ten most-searched online stores on Google Chile. Source: Google Ads via DataForSEO. Analysis by ESBUENISIMO LINKS.

Which ecommerce categories in Chile are growing and which are falling

Combined, searches for the 37 stores fell 3.4% compared with the previous twelve months. But the average hides two opposite trends. Pharmacy and beauty stores grew 6.6%, led by Preunic (+24%), DBS (+31%) and Farmacias Ahumada (+20%). Department stores, on the other hand, fell 12.1%: La Polar lost 43% of its searches, Ripley 17% and Hites 14%.

CategoryStores measuredSearches per month% of totalYearly change
Department stores54,453,00026.2%-12.1%
Supermarkets63,667,00021.6%+2.2%
Marketplaces63,422,00020.1%-2.8%
Pharmacy and beauty62,289,00013.5%+6.6%
Home and DIY41,749,00010.3%+1.4%
Fashion and sports3696,0004.1%-12.3%
Books and tech6605,0003.6%-8.8%
Pets1104,0000.6%+12.0%
Pharmacy and beauty grow; department stores and fashion fallChange in searches by category, Nov 2025-Oct 2026 vs. the previous 12 months
Source: Google Ads via DataForSEO, monthly searches in Chile, average from November 2025 to October 2026, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
Pets12.0%
Pharmacy and beauty6.6%
Supermarkets2.2%
Home and DIY1.4%
Marketplaces-2.8%
Books and tech-8.8%
Department stores-12.1%
Fashion and sports-12.3%

Between those extremes sit the everyday categories. Supermarkets rose 2.2%: Santa Isabel grew 11% and Jumbo 3%, while Lider stayed almost flat. In home and DIY, Sodimac is still the dominant brand, with about a million searches a month, but IKEA is advancing fastest (+15%) and had its best month in three years in October 2026. These are purchases repeated every week or month, so they hold up better than clothing or tech when budgets tighten.

In tech the decline is sharper: PC Factory fell 22% and SP Digital 23%. Part of those searches moved to marketplaces and price comparison sites, which capture shoppers before they choose a store.

The extreme case is Dafiti, which announced it was leaving Chile in February 2025, according to Diario Financiero. Its searches went from about 300,000 a month to just over 8,200: when a store leaves, Google records it immediately. A question for any marketing team: which store did those searches go to?

🚀 Digital PR & Link Building

Rank #1 on Google and Get Mentioned by AI

1,400+ media outlets in 8 countries. Backlinks that Google and ChatGPT recognize as trusted authority sources.

See plans and pricing →

Shein, Temu and AliExpress: the international platforms

Among foreign marketplaces, the gap is clear. Shein grew 32% in a year and in October 2026 had 823,000 searches, its three-year high. Temu, which had arrived strongly, fell 25%, and AliExpress lost 17%. Mercado Libre, meanwhile, holds steady at around 1.8 million a month.

BrandNov 2023-Oct 2024Nov 2024-Oct 2025Nov 2025-Oct 2026October 2026
Mercado Libre1,898,0001,809,0001,816,0002,240,000
Shein365,000365,000481,000823,000
AliExpress725,000622,000517,000550,000
Amazon346,000292,000260,000246,000
Temu307,000324,000242,000246,000
eBay107,000107,000107,00090,500
Shein takes off while Temu cools down on Google ChileMonthly searches for the brand name, thousands
SheinAliExpressTemuAmazon
02004006008001,000Nov 23Apr 24Sep 24Feb 25Jul 25Dec 25May 26Oct 26SheinAliExpressTemuAmazon
Source: Google Ads via DataForSEO, monthly searches in Chile, November 2023 to October 2026, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
SheinAliExpressTemuAmazon
Nov 235501,000165368
Dec 23450673165368
Jan 24450823301368
Feb 24301673246301
Mar 24301823368368
Apr 24301673368301
May 24301673368368
Jun 24301673368368
Jul 24301673301368
Aug 24301673368368
Sep 24368673301301
Oct 24450673368301
Nov 24450673368301
Dec 24368673301301
Jan 25368673368301
Feb 25301550301301
Mar 25368673368301
Apr 25368673368301
May 25368673368301
Jun 25301550301301
Jul 25301673301301
Aug 25368550301246
Sep 25368550246246
Oct 25450550301301
Nov 25368550246301
Dec 25368450246301
Jan 26368550246301
Feb 26368450201246
Mar 26450550246246
Apr 26450550246246
May 26450550246246
Jun 26450550246246
Jul 26450450246246
Aug 26550550246246
Sep 26673450246246
Oct 26823550246246

This connects with our study of the stores ChatGPT recommends in Chile, where Falabella, Paris and Ripley dominated the answers and Amazon did not appear once. Being heavily searched on Google does not guarantee that AI will name a brand: they are two different shop windows and each needs its own work.

Three years of racing among Chile's online storesMonthly Google Chile searches, thousands, November 2023 to October 2026
Oct 26
Falabella2,740
Mercado Libre2,240
Ripley1,500
Lider1,220
Jumbo1,000
Sodimac1,000
Cruz Verde823
Santa Isabel550
AliExpress550
Unimarc450
Shein823
Hites450
Tricot450
Salcobrand450
Preunic673
DBS550
Farmacias Ahumada368
IKEA450
Tottus246
Casaideas301
Amazon246
La Polar201
Decathlon246
Buscalibre246
Temu246
Abcdin246
PC Factory246
Maicao301
Construmart135
eBay91
SuperZoo110
SP Digital41
Antártica41
Weplay41
Liquidos.cl33
Dafiti4
Zmart2
Source: Google Ads via DataForSEO, monthly searches in Chile, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
Nov 23Dec 23Jan 24Feb 24Mar 24Apr 24May 24Jun 24Jul 24Aug 24Sep 24Oct 24Nov 24Dec 24Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26
Falabella2,7402,7402,2401,8302,2402,2402,2403,3501,8301,8302,2402,2402,2402,7401,8301,8302,2401,8302,2403,3501,8301,8301,8302,7402,7402,7401,8301,8302,2401,8302,2402,7401,8301,8301,5002,740
Mercado Libre2,2402,2401,8301,8301,8301,8301,8301,8301,8301,8301,8301,8301,8302,2401,8301,5001,8301,8301,8301,8301,8301,8301,5001,8301,8302,2401,8301,5001,8301,8301,8301,8301,5001,8301,5002,240
Ripley2,2402,7401,8301,8301,8301,8301,8302,7401,8301,5001,8301,8301,8302,2401,5001,2201,5001,5001,5002,2401,5001,5001,2201,8301,8301,8301,2201,0001,2201,2201,5001,5001,2201,2201,0001,500
Lider1,2201,2201,2201,2201,5001,0001,0001,5001,0001,0001,2201,2201,2201,2201,2201,2201,5001,2201,0001,5001,2201,2201,0001,5001,2201,5001,2201,2201,2201,0001,2201,5001,2201,2201,0001,220
Jumbo8231,0008238231,0008238238238238238238238231,2201,0008231,0001,0001,0001,0001,0001,0001,0001,0001,0001,2201,0001,0001,0001,0001,0001,0001,0001,0001,0001,000
Sodimac8238231,0008231,0008238231,0008238238231,0001,0001,0001,0008231,0001,0001,0001,2201,0008238231,2201,0001,0001,0001,0001,0001,0001,0001,0001,0001,0008231,000
Cruz Verde8236736736738236736738236736738238236738236736736736736738236736736731,000823673673550673673823823673673550823
Santa Isabel450673450450550450450450450450550450450550550450550550550550550550550550550673550550673673550550550550673550
AliExpress1,000673823673823673673673673673673673673673673550673673673550673550550550550450550450550550550550450550450550
Unimarc450550550550550450450450450450550450450550550550550450450450450550550550550673550550550450450450450450450450
Shein550450450301301301301301301301368450450368368301368368368301301368368450368368368368450450450450450550673823
Hites550673550450450450550823450450550550450673450450550450550673450550368550550550368368450450550550368368301450
Tricot368450301246368450450550301368301368368550301301450450450550368368368550450550368301550450550550368368368450
Salcobrand368368368368368368368450368368450450368450368301368368368450368368301673368368301301368368368450301301301450
Preunic201301165201246201201301246246246301246368201246246246246368246301246450301450246301301301368450301301246673
DBS201246165135165165165368201201246246246368201201301165201450246246201368368368246201368201368673301301246550
Farmacias Ahumada301301301246368301301301246246301301246246246246301301301301301301301368301301368301368301368368368368368368
IKEA201201246301301301246301246246246246246246301301368301301301301301246301301301301301368301301368368368301450
Tottus301450368301368301368368301301368301301301246246246246246246246301301301301368301246301301301301246301301246
Casaideas301368301301301301301368246301246246301450301246301246301368246246246301368450301246301246301301246246201301
Amazon368368368301368301368368368368301301301301301301301301301301301246246301301301301246246246246246246246246246
La Polar550550450450450450550673450450450450450673450368450450450550368301301368301368246246246246246301201201165201
Decathlon246301246201201201246301201201201201246301301201246246246301201201201246246301301201246201246246246246201246
Buscalibre246246246201246246246301246246246201201301246201201246201246201201201246246301246201246246246246246246201246
Temu165165301246368368368368301368301368368301368301368368368301301301246301246246246201246246246246246246246246
Abcdin368450301301368301301450301246301301246301246246246246301368246246246368246301246201246246246246201201165246
PC Factory368550368368450368368450368368368301301368301246301246246301246246201301246246201201246201201201201201201246
Maicao135201110110135135165201165201201165165301165165165135165201165201165246165246135135165135201201165201165301
Construmart135110135135165135135165135135110135135135165135165135135165135135110165135135135135165135135135135135110135
eBay110110110110110110110110110110919191110110911101101101101101101101101101101101101101101101101101109191
SuperZoo74747474917491110919191919191917491919111091919111091911109111011011011011011091110
SP Digital6174615061616111061619174749161617461619161615091747461506150506141503341
Antártica415041333350414133413333416141334141414133412741416150414150615041413341
Weplay7413550505050506161506161619150414150505041414150417450414133413333337441
Liquidos.cl335033274133333333414141335033273333413333334141335033273333332727273333
Dafiti368368246301301301368450201201246246246246165201368916150222218181512881010885544
Zmart33413361331518188877574444443222232222222222

The three-year race shows that the podium barely moves: Falabella, Mercado Libre and Ripley hold the top three places in every peak month since late 2023. What changes is the gap between them and who is climbing from behind. For a mid-sized brand, gaining ground in brand searches takes years of steady presence in the press, on social media and in recommendations.

The ecommerce calendar in Chile: when people search the most

Searches follow the CCS event calendar. The highest months are June (CyberDay), October (CyberMonday) and December (Christmas). CyberMonday 2025 sold about US$450 million in three days, with 4.4 million transactions, according to Forbes Chile. The next peak is Black Friday, November 27 to 30, 2026: we looked at what people search for in our Black Friday Chile 2026 analysis.

June, October and December: the ecommerce monthsCombined monthly searches for the 37 stores, millions
0510152025Nov 23Apr 24Sep 24Feb 25Jul 25Dec 25May 26Oct 26
Source: Google Ads via DataForSEO, monthly searches in Chile, queried November 14, 2026. Analysis by ESBUENISIMO LINKS
View the data as a table
37 stores
Nov 2319.5
Dec 2321.0
Jan 2417.8
Feb 2416.6
Mar 2418.9
Apr 2417.1
May 2417.6
Jun 2422.0
Jul 2416.4
Aug 2416.3
Sep 2417.8
Oct 2417.9
Nov 2417.5
Dec 2421.0
Jan 2516.9
Feb 2515.2
Mar 2518.2
Apr 2516.7
May 2517.1
Jun 2520.7
Jul 2516.4
Aug 2516.4
Sep 2514.9
Oct 2520.1
Nov 2518.3
Dec 2520.0
Jan 2616.1
Feb 2614.7
Mar 2617.2
Apr 2615.9
May 2617.5
Jun 2618.9
Jul 2615.5
Aug 2616.1
Sep 2614.3
Oct 2619.3
Recent milestones in Chilean ecommerce
  1. Feb 17, 2025Dafiti announces it is leaving ChileThe online fashion store closes after more than a decade in the country.
  2. Jun 2-4, 2025CyberDay 2025Closed with sales of about US$520 million, according to the CCS.
  3. Oct 6-8, 2025CyberMonday 2025About US$450 million and 4.4 million transactions, an event record.
  4. Apr 13, 2026Ecommerce passes US$10 billionThe CCS reports the 2025 total: about 12.6% of retail sales.
  5. Nov 27-30, 2026Black Friday 2026The next peak in searches and sales.
Source: DF; DF; Forbes Chile; CCS, via Chócale
Line chart of monthly Google Chile searches for Shein, AliExpress, Temu and Amazon
Shein, AliExpress, Temu and Amazon on Google Chile, 2023-2026. Source: Google Ads via DataForSEO. Analysis by ESBUENISIMO LINKS.

What it means for an online store that wants to grow

Brand searches are the result of everything else: advertising, recommendations, press coverage and the shopping experience. For an ecommerce manager, the useful figure is the trend against direct competitors. Three practical takeaways:

  • The brand is built outside the store. The fastest risers (Shein, Preunic, DBS, IKEA) combine advertising with a lot of conversation on social media and in the press. Every media story with a link strengthens the brand on Google and, along the way, in AI.
  • Domain authority decides who shows up in generic searches. For "sneakers" or "refrigerator", Google rewards sites with more quality links. That is why mid-sized stores compete with link-bearing stories in Chilean media and not just ads.
  • AI is the new shop window. ChatGPT and Gemini recommend stores based on what they read in media and comparison sites. Measuring and improving that presence is what an AI visibility agency does.

Methodology

We measured the monthly Google Chile search volume for the names of 37 stores with the DataForSEO Google Ads API on November 14, 2026, with data from November 2023 to October 2026. Averages cover twelve months. We left out brands whose name is also a common word or place (Paris, Easy, Corona, Imperial, CIC and Rosen), because their volume mixes searches unrelated to the store, as well as comparison sites such as Knasta and Solotodo. Google rounds volumes into ranges, so small differences between brands are not significant.

Share

Frequently Asked Questions

How big is ecommerce in Chile?+

According to the Santiago Chamber of Commerce, online sales passed US$10 billion for the first time in 2025, about 12.6% of retail sales. For 2026 the CCS projects growth of 7% to 10%.

What is the most-searched online store in Chile?+

Falabella, with about 2,174,000 average monthly Google searches between November 2025 and October 2026, followed by Mercado Libre and Ripley.

Which online stores are growing fastest in Chile?+

In Google searches, Shein (+32%), DBS, Preunic and Farmacias Ahumada grew the most in the past year. Department stores and Temu, by contrast, declined.

When do Chileans shop online the most?+

In June (CyberDay), October (CyberMonday), during Black Friday at the end of November and in December for Christmas. Searches for online stores rise sharply in those months.

How can an online store show up more on Google?+

With useful content in its categories, a technically healthy website and authority: links and mentions in relevant media. That authority also influences what ChatGPT and Gemini recommend.

ecommerce in chilechile ecommerceonline stores chilemost searched online stores chilechile ecommerce ranking 2026chile ecommerce market
FM

About the author

Felipe Morales — CEO of ESBUENISIMO LINKS

Felipe Morales is a journalist with 15 years of experience in SEO. He began his career on the commercial team at GOintegro Argentina and on the commercial team at Wiper, both in Buenos Aires, and later became Country Manager for the Mexican startup Nubleer, also based in Buenos Aires. As Sales Manager & Customer Success Manager at Postedin, he led the growth that took the company to USD 1 million in annual revenue. He was the creator of corporate link building in Chile, evangelizing editorial link building among major companies such as Santander, La Polar, CIC, GTD, Universidad Andrés Bello, UTEM, Universidad de Viña del Mar, Sparta, Itaú, Coopeuch, BICE, JetSMART, Scotiabank, PC Factory and Corona, among others. Today he is CEO of ESBUENISIMO LINKS, a PR platform for SEO and GEO with clients in Denmark, Belgium, the United States, Spain, Argentina, the UK, Germany, Mexico and Chile.

View LinkedIn profile →

Ready to rank #1 and get mentioned by AI?

Digital PR & Link Building in 1,400+ media outlets across 8 countries. Google and ChatGPT recognize you as an authority source.

See plans and pricing