Chilean newspapers 2026: ranking by Google traffic and how much they fell in a year

Anyone searching Google for diarios de Chile (Chilean newspapers), about 22,200 times a month, wants a list to read the day's news. This ranking answers that and more: how many visits Google sends to 42 Chilean news sites and how much that figure changed over the last year. The answer is uncomfortable for the industry: between October 2025 and October 2026, the estimated organic traffic of these outlets fell by 35.6%.

We ran the measurement at ESBUENISIMO LINKS on November 13, 2026 with DataForSEO Labs, which estimates the visits a site gets from Google based on its positions across thousands of searches and the volume of each one. It is an estimate of organic Google traffic in Chile: it does not include Google Discover, Google News, social media or direct visits, which matter a lot for a newspaper. It is useful for comparing outlets and spotting trends, not for replacing the audience figures each outlet measures with its own tools.

42Chilean news sites measured

-35.6%change in estimated organic traffic, Oct 2025 to Oct 2026

51.6%of the traffic goes to the top five

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

Chilean news sites measured	42
change in estimated organic traffic, Oct 2025 to Oct 2026	-35.6%
of the traffic goes to the top five	51.6%

Ranking of Chilean newspapers by Google traffic

BioBioChile tops the list with about 1,484,000 estimated monthly visits from Google, closely followed by La Tercera and Emol, El Mercurio's site. The top five account for 51.6% of the traffic of the 42 outlets measured. The list includes newspapers with a print or historical edition, digital natives, radio stations and the news sites of TV channels. We left out the channels' general sites (13.cl, mega.cl, tvn.cl and chilevision.cl), because they mix news with entertainment and programming.

BioBioChile1,484

La Tercera1,412

Emol (El Mercurio)1,161

RedGol1,140

La Cuarta733

24 Horas (TVN)711

Las Últimas Noticias664

T13637

Meganoticias625

ADN Radio284

El Mostrador280

Cooperativa257

The Clinic203

CNN Chile192

soychile.cl134

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

BioBioChile	1,484
La Tercera	1,412
Emol (El Mercurio)	1,161
RedGol	1,140
La Cuarta	733
24 Horas (TVN)	711
Las Últimas Noticias	664
T13	637
Meganoticias	625
ADN Radio	284
El Mostrador	280
Cooperativa	257
The Clinic	203
CNN Chile	192
soychile.cl	134

Two quick takeaways. RedGol, a sports outlet, ranks fourth and barely lost traffic: football is still searched on Google and its results still get clicks. And Las Últimas Noticias is seventh with just 838 ranking keywords, compared with more than 162,000 for La Tercera: nearly all its traffic comes from people searching for the paper's name to read the day's edition.

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

	Ranking keywords	Visits from Google (thousands)
BioBioChile	107,100	1,484
La Tercera	162,251	1,412
Emol (El Mercurio)	59,026	1,161
RedGol	62,225	1,140
La Cuarta	41,132	733
24 Horas (TVN)	86,528	711
Las Últimas Noticias	838	664
T13	79,674	637
Meganoticias	72,324	625
ADN Radio	43,756	284
El Mostrador	40,407	280
Cooperativa	34,530	257
The Clinic	23,140	203
CNN Chile	41,162	192
soychile.cl	25,177	134
El Mercurio (main site)	3,150	120
Diario Financiero	19,882	117
El Dínamo	19,183	116
Diario El Día	6,423	98
Diario Concepción	9,901	90

Chilean news sites lost a third of their traffic in a year

The combined total of the 42 outlets went from 17.0M estimated visits in October 2025 to 10.9M in October 2026. The decline was not even over time: between December 2025 and April 2026 traffic held at around 19 to 20 million, and from May 2026 it fell month after month, reaching 10.2M in September.

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

	42 news sites
Nov 24	18.3
Dec 24	23.9
Jan 25	22.5
Feb 25	21.4
Mar 25	20.7
Apr 25	19.0
May 25	19.7
Jun 25	19.8
Jul 25	18.5
Aug 25	17.9
Sep 25	17.0
Oct 25	17.0
Nov 25	18.4
Dec 25	19.1
Jan 26	19.2
Feb 26	19.0
Mar 26	20.1
Apr 26	20.0
May 26	17.0
Jun 26	15.8
Jul 26	13.5
Aug 26	11.5
Sep 26	10.2
Oct 26	10.9
Nov 26	11.5

Only 14 of the 42 outlets ended October 2026 with more traffic than a year earlier. Among the big players, Emol lost 73.4% and La Tercera 52.4%. On the other side, 24 Horas grew 42.7% and Meganoticias 58.8%.

BioBioChileLa TerceraEmol (El Mercurio)RedGol24 Horas (TVN)

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

	BioBioChile	La Tercera	Emol (El Mercurio)	RedGol	24 Horas (TVN)
Nov 24	1,716	3,094	2,996	999	546
Dec 24	2,909	3,880	3,681	1,248	714
Jan 25	2,831	3,663	3,575	1,091	710
Feb 25	2,745	3,506	3,376	1,038	639
Mar 25	2,464	3,420	3,335	1,089	497
Apr 25	2,340	3,130	3,323	1,074	456
May 25	2,699	3,501	3,572	923	451
Jun 25	2,862	3,563	3,686	893	474
Jul 25	2,309	2,723	3,762	981	478
Aug 25	2,330	2,669	3,942	929	468
Sep 25	2,285	2,716	4,154	960	463
Oct 25	2,196	2,780	4,307	1,090	460
Nov 25	2,291	3,081	4,719	1,323	386
Dec 25	2,347	3,007	4,851	1,492	486
Jan 26	2,397	2,538	4,748	1,578	631
Feb 26	2,588	2,453	4,342	1,639	645
Mar 26	2,809	2,701	4,189	2,219	684
Apr 26	2,805	2,697	4,246	2,161	683
May 26	2,688	1,991	3,677	1,526	586
Jun 26	2,470	1,764	3,372	1,513	588
Jul 26	2,013	1,590	2,723	1,341	519
Aug 26	1,540	1,499	1,520	1,218	550
Sep 26	1,365	1,336	1,094	1,212	607
Oct 26	1,423	1,323	1,145	1,074	657
Nov 26	1,484	1,412	1,161	1,140	711

▶ PlayNov 26

BioBioChile1,484

La Tercera1,412

Emol (El Mercurio)1,161

RedGol1,140

La Cuarta733

24 Horas (TVN)711

Las Últimas Noticias664

T13637

Meganoticias625

ADN Radio284

El Mostrador280

Cooperativa257

The Clinic203

CNN Chile192

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

	Dec 24	Mar 25	Jun 25	Sep 25	Dec 25	Mar 26	Jun 26	Sep 26	Nov 26
BioBioChile	2,909	2,464	2,862	2,285	2,347	2,809	2,470	1,365	1,484
La Tercera	3,880	3,420	3,563	2,716	3,007	2,701	1,764	1,336	1,412
Emol (El Mercurio)	3,681	3,335	3,686	4,154	4,851	4,189	3,372	1,094	1,161
RedGol	1,248	1,089	893	960	1,492	2,219	1,513	1,212	1,140
La Cuarta	1,804	1,682	1,230	686	1,041	1,022	924	628	733
24 Horas (TVN)	714	497	474	463	486	684	588	607	711
Las Últimas Noticias	731	727	339	290	648	622	589	587	664
T13	724	686	857	519	621	793	727	542	637
Meganoticias	518	466	442	375	403	532	370	335	625
ADN Radio	710	608	419	401	353	480	410	232	284
El Mostrador	467	433	501	469	437	570	407	240	280
Cooperativa	875	714	786	558	519	515	405	220	257
The Clinic	555	372	366	354	396	351	361	228	203
CNN Chile	333	241	264	215	159	183	182	177	192

Which type of Chilean outlet is losing the most visits

Grouping by type of outlet reveals a clear pattern: newspapers with a print tradition lost the most, and the news sites of TV channels were the only ones that grew. Video-led coverage and live broadcasts may help explain the difference, although this data alone cannot prove it.

TV news33.0%

Digital native-21.5%

Radio-37.1%

Newspaper-51.0%

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

View the data as a table

TV news	33.0%
Digital native	-21.5%
Radio	-37.1%
Newspaper	-51.0%

Why is traffic falling? This study cannot isolate a single cause, but there is one factor we measured elsewhere: in our analysis of AI Overviews in Latin America, Google's AI summary appeared in 90% of the searches reviewed in Chile, and when it appears, fewer people scroll down to the results. Add algorithm updates and each outlet's own site changes. Some newspapers have also chosen to shut out AI bots, as we showed in our study of sites blocking AI bots in Chile.

The full list of Chilean newspapers

Here is the list of all 42 outlets, with their domains, for anyone looking for Chilean newspapers online. You can sort it by visits, by yearly change or by keywords. It does not include every regional newspaper in the country: several of El Mercurio's regional papers (such as La Estrella de Valparaíso or El Llanquihue) showed no measurable organic traffic in the tool.

Outlet	Domain	Type	Visits from Google, Nov 2026	Change Oct 25 to Oct 26	Keywords
BioBioChile	biobiochile.cl	Radio	1,483,683	-35.2%	107,100
La Tercera	latercera.com	Newspaper	1,411,973	-52.4%	162,251
Emol (El Mercurio)	emol.com	Newspaper	1,160,635	-73.4%	59,026
RedGol	redgol.cl	Digital native	1,139,747	-1.4%	62,225
La Cuarta	lacuarta.com	Newspaper	732,950	-26.1%	41,132
24 Horas (TVN)	24horas.cl	TV news	710,600	42.7%	86,528
Las Últimas Noticias	lun.com	Newspaper	664,001	261.3%	838
T13	t13.cl	TV news	637,415	20.4%	79,674
Meganoticias	meganoticias.cl	TV news	624,854	58.8%	72,324
ADN Radio	adnradio.cl	Radio	284,161	-30.8%	43,756
El Mostrador	elmostrador.cl	Digital native	280,179	-38.2%	40,407
Cooperativa	cooperativa.cl	Radio	256,698	-42.6%	34,530
The Clinic	theclinic.cl	Digital native	202,581	-42.3%	23,140
CNN Chile	cnnchile.com	TV news	192,417	-6.4%	41,162
soychile.cl	soychile.cl	Digital native	134,277	-59.1%	25,177
El Mercurio (main site)	elmercurio.com	Newspaper	120,430	-8.4%	3,150
Diario Financiero	df.cl	Newspaper	116,536	-50.9%	19,882
El Dínamo	eldinamo.cl	Digital native	116,384	46.7%	19,183
Diario El Día	diarioeldia.cl	Newspaper	97,768	33.7%	6,423
Diario Concepción	diarioconcepcion.cl	Newspaper	89,549	-38.5%	9,901
La Segunda	lasegunda.com	Newspaper	85,811	160.5%	1,336
Pauta	pauta.cl	Digital native	75,724	-47.3%	17,357
Radio Agricultura	radioagricultura.cl	Radio	74,218	9.7%	15,716
Ex-Ante	ex-ante.cl	Digital native	74,130	-13.2%	9,667
Chócale	chocale.cl	Digital native	73,032	14.1%	11,221
La Nación (Chile)	lanacion.cl	Digital native	72,350	48.2%	13,650
Interferencia	interferencia.cl	Digital native	71,748	-14.2%	9,433
Publimetro	publimetro.cl	Newspaper	69,735	-67.7%	12,941
Radio U. de Chile	radio.uchile.cl	Radio	68,585	-70.1%	10,291
El Desconcierto	eldesconcierto.cl	Digital native	62,662	-16.7%	12,719
CIPER	ciperchile.cl	Digital native	61,497	-63.7%	10,406
El Rancagüino	elrancaguino.cl	Newspaper	60,612	-47.2%	5,162
El Observatodo	elobservatodo.cl	Digital native	44,470	7.8%	9,995
El Pingüino	elpinguino.com	Newspaper	32,745	-40.8%	2,942
El Ciudadano	elciudadano.com	Digital native	27,927	-1.8%	10,564
La Red	lared.cl	TV news	21,103	33.4%	4,722
El Mercurio de Valparaíso	mercuriovalpo.cl	Newspaper	18,490	-9.2%	365
El Austral de Temuco	australtemuco.cl	Newspaper	14,304	-21.7%	221
Fast Check	fastcheck.cl	Digital native	10,344	-17.0%	1,728
El Periodista	elperiodista.cl	Digital native	8,821	9.6%	2,630
El Siglo	elsiglo.cl	Newspaper	6,810	-4.2%	1,563
El Definido	eldefinido.cl	Digital native	3,078	15.1%	1,127

Source: DataForSEO Labs, organic traffic estimate for Google Chile, queried November 13, 2026. Analysis by ESBUENISIMO LINKS

For a different source, our ranking of the most popular websites in Chile uses the Tranco list, which measures overall popularity rather than Google traffic alone. The wider context does not help the media either: according to the Reuters Institute Digital News Report 2026, trust in news in Chile stands at 34%, two points lower than the year before.

What this means for brands that appear in the press

For a marketing or communications manager, the takeaway is not that the press stopped mattering. A story in BioBioChile or La Tercera still reaches hundreds of thousands of people, and it matters in another way too: domain authority. A link from a newspaper with years of history tells Google the brand is trustworthy, even if the reader never clicks, and AI uses those same stories as sources.

Three questions help decide where to publish a brand story in 2026:

• Does the outlet still get Google traffic on my topic? A newspaper can fall in general news and remain strong in business, sports or technology. Check the section, not just the domain.
• Will the story be indexed and carry a link? A story without a link builds brand awareness but no SEO authority. One with a link builds both.
• Does AI cite that outlet when it talks about my industry? ChatGPT, Gemini and AI Overviews choose sources they already consider reliable. Appearing in them is the most direct way into their answers.

A note on how to read these figures: the estimate counts visits from Google's organic results only. An outlet with a strong homepage audience, a large newsletter base or heavy social traffic can be much bigger than this ranking suggests. That is why the yearly change, measured with the same method for every outlet, says more than any single month.

What does change is how to choose the outlet. It pays to look at the real traffic of the section where the story will run, the type of outlet (TV news sites are growing today) and whether the outlet allows a link to the brand. At ESBUENISIMO LINKS we work with more than 1,400 media outlets and help you publish with a link in Chilean newspapers, choosing by data and not just by the outlet's name.