By Felipe Morales, CEO of ESBUENISIMO LINKS
Digital marketing agencies in Chile: who shows up on Google (2026 study)
Digital marketing agencies in Chile: we reviewed Google's top 10 for 30 searches. 116 different agencies, none in more than 8 searches, and directories on top.
When a company in Chile searches Google for "agencia de marketing digital" (digital marketing agency), who does it find? To answer that, ESBUENISIMO LINKS reviewed Google Chile's organic top 10 for 30 searches for agency services, from "digital marketing agency" to "TikTok Ads agency". The result is a very fragmented market: 116 different agencies appear in those results, and the most frequent one shows up in just 8 of the 30 searches.
The searches in this study add up to about 4,410 queries a month, according to the DataForSEO Google Ads API. "Agencia de marketing" (marketing agency) leads with 1,000, followed by "digital marketing agency" and "SEO agency", with 590 each. The suggested cost per click for "digital marketing agency" is US$6.66: showing up for free in organic results is worth money.
View the data as a table
| different agencies appear in the top 10 of 30 searches | 116 |
| of those agencies appear in just one search | 78% |
| searches is the most any single agency reaches | 8 of 30 |
| searches show a Google AI Overview | 21 of 30 |
Digital marketing agencies in Chile: who shows up on Google
We counted how many of the 30 searches each agency appears in within the top 10. The site that appears in the most searches is awisee.com, in 8 of 30, but 7 of those appearances are lists of "the best agencies" in Chile, not service pages. Among agencies that appear with their own website, cebra.com and bigbuda.cl lead with 5 searches each, followed by nexbu.com, socialgency.com, lagencia.cl, mulleryperez.cl, onzamarketing.cl, relevantmkt.com, with 4. No agency goes beyond 8 searches: just over one in four.
| # | Agency website | Searches in the top 10 (of 30) | Best position | Monthly searches reached |
|---|---|---|---|---|
| 1 | awisee.com | 8 | 3 | 510 |
| 2 | cebra.com | 5 | 1 | 1,440 |
| 3 | bigbuda.cl | 5 | 1 | 460 |
| 4 | nexbu.com | 4 | 2 | 1,190 |
| 5 | socialgency.com | 4 | 1 | 1,040 |
| 6 | lagencia.cl | 4 | 2 | 980 |
| 7 | mulleryperez.cl | 4 | 6 | 560 |
| 8 | onzamarketing.cl | 4 | 6 | 400 |
| 9 | relevantmkt.com | 4 | 2 | 270 |
| 10 | markmedia.cl | 3 | 7 | 1,230 |
| 11 | agencialosnavegantes.cl | 3 | 3 | 1,020 |
| 12 | onedigital.cl | 3 | 1 | 230 |
| 13 | vitria.cl | 3 | 3 | 120 |
| 14 | milasantiago.com | 3 | 4 | 120 |
| 15 | agenciaprogresa.cl | 2 | 7 | 1,020 |
Fragmentation is the story: 91 of the 116 agencies (78%) appear in a single search. Each agency tends to rank its page for one specific service (social media, web design, TikTok Ads) and almost none achieve broad presence. For buyers, it means the first agency they find depends heavily on how they phrase the search.
View the data as a table
| Searches in the top 10 (of 30) | Monthly searches reached | |
|---|---|---|
| awisee.com | 8 | 510 |
| cebra.com | 5 | 1,440 |
| bigbuda.cl | 5 | 460 |
| nexbu.com | 4 | 1,190 |
| socialgency.com | 4 | 1,040 |
| lagencia.cl | 4 | 980 |
| mulleryperez.cl | 4 | 560 |
| onzamarketing.cl | 4 | 400 |
| relevantmkt.com | 4 | 270 |
| markmedia.cl | 3 | 1,230 |
| agencialosnavegantes.cl | 3 | 1,020 |
| onedigital.cl | 3 | 230 |
| vitria.cl | 3 | 120 |
| milasantiago.com | 3 | 120 |
| agenciaprogresa.cl | 2 | 1,020 |
| nexcommerce.cl | 2 | 1,010 |
| sieteymedia.cl | 2 | 630 |
| ingenima.com | 2 | 410 |
| da.cl | 2 | 180 |
| imagodigital.cl | 2 | 40 |
| sprintlatam.com | 2 | 40 |
| wamba.cl | 2 | 30 |
| sustentaweb.cl | 2 | 30 |
| agenciagroup.cl | 2 | 20 |
| focus-ads.cl | 2 | 20 |
| octopusmedia.cl | 1 | 1,000 |
One in three positions is not an agency's website
Of the 272 organic results reviewed, only 145 (53%) are an agency's own page. The rest are split among third-party directories and rankings such as Sortlist, The Manifest or Semrush's partner directory (36), social media profiles, mostly Instagram (33), and 34 "best digital marketing agencies in Chile" lists published by the agencies themselves.
| Result type | Results in the top 10 | % of top 10 | Results in the top 3 | % of top 3 |
|---|---|---|---|---|
| An agency's own page | 145 | 53% | 49 | 54% |
| Third-party directories and rankings | 36 | 13% | 17 | 19% |
| “Best agencies” list published by an agency | 34 | 13% | 9 | 10% |
| Social media | 33 | 12% | 10 | 11% |
| Blogs, media and others | 24 | 9% | 5 | 6% |
The lists deserve a separate look. Of the 34 results of this type, most are published by agencies competing in the same market: agenciadigital.cl, bigbuda.cl, mulleryperez.cl, awisee.com, wamba.cl, jorgeurzuaseo.cl, among others. It is a well-known SEO tactic: someone searching for "best agencies" wants to compare, and a list answers that better than a service page. For buyers, the advice is simple: read those lists knowing who wrote them, and check them against directories with verified reviews and case studies published in the press.
Directories weigh more at the top: they take 19% of the top three spots, versus 13% of the full top 10. It is the same pattern we found in our study of which agencies AI recommends in Chile: comparison lists are the favorite source of both Google and ChatGPT.
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See plans and pricing →Digital marketing agency searches, with AI on top
In 21 of the 30 searches Google shows an AI Overview before the results, and 21 include the local map pack. Only 5 searches showed paid ads at the time of the query. For an agency, this changes the game: being in the top 10 is no longer enough, it has to be one of the sources the AI cites in its summary. We explain it with data in our report on AI Overviews in Latin America.
| Search on Google Chile | Searches per month | Suggested CPC (US$) |
|---|---|---|
| «agencia de marketing» (marketing agency) | 1,000 | 4.97 |
| «agencia de marketing digital» (digital marketing agency) | 590 | 6.66 |
| «agencia seo» (SEO agency) | 590 | 6.12 |
| «agencia de publicidad» (advertising agency) | 390 | 2.61 |
| «agencia digital» (digital agency) | 390 | 5.98 |
| «agencia de diseño web» (web design agency) | 320 | 1.99 |
| «agencias de publicidad en chile» (advertising agencies in Chile) | 210 | 2.12 |
| «agencias de marketing digital en chile» (digital marketing agencies in Chile) | 170 | 6.54 |
| «agencias seo chile» (SEO agencies Chile) | 170 | 4.28 |
| «agencia de branding» (branding agency) | 90 | 2.85 |
| «agencia de comunicaciones» (communications agency) | 90 | 1.72 |
Cost per click shows what each position is worth. An agency wanting to appear through ads for "agencia de redes sociales" (social media agency) has to pay about US9.28 per click, and US6.66 for "digital marketing agency". Those values are higher than many mass-consumer searches in Chile, as shown in our ranking of the most expensive Google Ads keywords. Whoever earns the first organic spot gets those clicks without paying for each one, month after month.
| agencia de marketing | 1,000 | 4.97 | nexcommerce.cl | An agency's own page | Yes |
| agencia de marketing digital | 590 | 6.66 | gemadigital.cl | An agency's own page | Yes |
| agencia seo | 590 | 6.12 | topseobrands.com | Third-party directories and rankings | Yes |
| agencia de publicidad | 390 | 2.61 | tupublicidad.cl | An agency's own page | Yes |
| agencia digital | 390 | 5.98 | socialgency.com | An agency's own page | Yes |
| agencia de diseño web | 320 | 1.99 | semfirms.com | Third-party directories and rankings | No |
| agencias de publicidad en chile | 210 | 2.12 | cebra.com | An agency's own page | Yes |
| agencias de marketing digital en chile | 170 | 6.54 | loup.cl | An agency's own page | No |
| agencias seo chile | 170 | 4.28 | posicionamientowebseochile.cl | An agency's own page | Yes |
| agencia de branding | 90 | 2.85 | ingenima.com | “Best agencies” list published by an agency | Yes |
| agencia de comunicaciones | 90 | 1.72 | proyectacomunicaciones.com | An agency's own page | Yes |
| agencia de redes sociales | 50 | 9.28 | socialgency.com | An agency's own page | No |
| agencia de contenidos | 50 | 1.93 | meat.cl | An agency's own page | Yes |
| agencia de marketing b2b | 40 | 4.13 | cmilatam.com | An agency's own page | Yes |
| agencia de desarrollo web | 40 | 1.46 | empresadae.cl | An agency's own page | No |
| agencia de google ads | 30 | 7.18 | thewebstudiohq.com | Third-party directories and rankings | Yes |
| agencia de inbound marketing | 30 | 0.00 | marketinginbound.cl | An agency's own page | No |
| agencia de marketing digital santiago | 20 | 0.00 | 2x3.cl | Third-party directories and rankings | No |
| agencia de growth marketing | 20 | 0.00 | bigbuda.cl | “Best agencies” list published by an agency | Yes |
| agencia de posicionamiento web | 20 | 0.00 | topseobrands.com | Third-party directories and rankings | Yes |
| agencia seo santiago | 10 | 0.00 | semrush.com | Third-party directories and rankings | No |
| agencia de publicidad digital | 10 | 4.94 | onedigital.cl | An agency's own page | No |
| agencia de performance marketing | 10 | 0.00 | themanifest.com | Third-party directories and rankings | Yes |
| agencia de social media | 10 | 0.00 | socialgency.com | An agency's own page | No |
| agencia de marketing para ecommerce | 10 | 0.00 | nexcommerce.cl | An agency's own page | Yes |
| agencia de email marketing | 10 | 0.00 | agencias.marketing | Third-party directories and rankings | Yes |
| agencia de link building | 10 | 0.00 | chileseo.cl | An agency's own page | Yes |
| agencia de marketing de influencers | 10 | 0.00 | influize.com | An agency's own page | Yes |
| agencia de meta ads | 10 | 0.00 | elcielo.digital | An agency's own page | Yes |
| agencia de tiktok ads | 10 | 0.00 | focus-ads.cl | An agency's own page | Yes |
How an agency can show up more on Google and in AI
The study leaves three lessons, useful for agencies and for any B2B services company:
- Get into third-party lists. Directories such as Sortlist and media rankings take the top spots and feed AI. Being listed with real reviews and case studies is worth as much as the agency's own website.
- Build authority off the site. Pages that rank for competitive searches tend to have more links from relevant media and websites. A link building plan with Chilean media targets exactly that.
- Give each service its own page. The agencies that appear most have specific pages for each service, backed by technical and content SEO. If you are choosing a provider, see also our guide on how to choose a link building agency.
Methodology and disclosure
We pulled Google Chile's organic top 10, on desktop and in Spanish, for 30 agency service searches with the DataForSEO SERP API on November 14, 2026. Each site was counted once per search and each result was classified by type: a "list" is a page whose title or address says "best", "top", "ranking" or "comparison"; a directory is a platform that gathers third-party agencies, such as Sortlist, The Manifest, the Semrush directory or the HubSpot one. Google results change daily and by location, so this is a snapshot on one date. ESBUENISIMO LINKS is part of ESBUENISIMO LABS, which also offers agency services: none of our pages appears in the top 10 for these 30 searches, although a list published by a media site that ranks for "SEO agency" mentions ESBUENISIMO LABS. We did not count it as an agency in the ranking.
Frequently Asked Questions
How many digital marketing agencies appear on Google Chile?+
In our review of 30 agency service searches, 116 different agencies appeared in the organic top 10, and 78% of them in just one search.
Which digital marketing agency appears most on Google in Chile?+
In November 2026, awisee.com appeared in 8 of 30 searches, almost always with “best agencies” lists. With their own service pages, cebra.com and bigbuda.cl lead, with 5 each.
How much does a click on “digital marketing agency” cost on Google Ads in Chile?+
Google's suggested cost per click in Chile is US$6.66, with about 590 monthly searches for the Spanish term.
Why do directories like Sortlist appear instead of agencies?+
Google and AI favor pages that compare several options when a search is broad and commercial. That is why directories and “best agencies” lists take many of the top positions.
How can an agency appear in Google's AI Overviews?+
By being cited by sources the AI trusts: directories, comparison lists, media and its own website with clear content for each service. Links and mentions in the press reinforce that authority.
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