Blog/Trends
Trends· 7 min read·

By Felipe Morales, CEO of ESBUENISIMO LINKS

Can you make money publishing AI books on Amazon?

We investigated the Coral Hart case (200+ AI-assisted novels, six figures per the New York Times, questioned by other authors), Amazon KDP's actual AI policy, and the AI-generated mushroom guide scandal that can end in something worse than a bad review.

Can you make money publishing AI books on Amazon?

After AI jingles for brands, we return to a catalog-based revenue model: publishing books written (fully or partly) with AI on Amazon Kindle Direct Publishing (KDP). It's a real business with solid general data on what an average indie author earns — but also the only one in this entire cluster where the risk isn't legal or platform-related, but a real physical safety risk to the reader.

The best-documented case: Coral Hart

The New York Times documented the case of Coral Hart, an author who published over 200 romance novels in a year under 21 different pen names, collectively selling around 50,000 copies and, per the report, earning six-figure revenue. It's worth stating with nuance: other writers and independent analysts publicly questioned that "six figures" claim, pointing out the math isn't entirely clear from the available data. It's worth treating the case as the best-documented in the category, not as a 100% verified figure.

What an indie author actually earns

The Alliance of Independent Authors, in its 2025 income survey, reported a median of USD 13,500 a year for self-published authors (not AI-specific), against USD 6,000-8,000 for traditionally published authors. Industry sources (specialized blogs, not independently audited) add more detail by catalog size: with 3-6 books and systematic advertising, USD 500-2,000/month is a realistic 4-8 month target; full-time income (USD 5,000-10,000+/month) typically requires 6-12 books and 6-12 months of consistent execution; authors with 25+ books report a median of ~USD 3,000/month, while around 80% of authors with 1-3 books earn under USD 100/month. Catalog size, not writing quality or genre, is the variable that most separates income tiers.

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What Amazon's AI policy actually requires

Amazon requires disclosure, via a private checkbox in the publishing form, if the book contains AI-generated text, images or translations — that disclosure never appears on the product's public page. The key distinction: if AI created the content, you must disclose it; if AI only helped refine content the author wrote (brainstorming, editing, error-checking), no disclosure is needed. Amazon also caps uploads at 10 per week per book format, specifically targeting mass-produced, chain-generated low-content books — publishers who systematically upload undisclosed AI content, or low-quality books, face account-wide publishing restrictions.

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The risk no other article in this series had: real physical safety

Here the risk stops being legal or platform-related and becomes directly about reader safety. Since 2023, outlets like Civil Eats, CBC, Rolling Stone and Fortune have documented a wave of mushroom foraging guides on Amazon that appear to be AI-generated, with potentially incorrect information about which species are edible — an error in that kind of guide can kill the person following it, not just earn a bad review. In a related case, journalist Talia Lavin discovered AI-generated knockoffs mimicking the title of her own published book, sold on Amazon without her consent. The lesson for anyone considering this business: in niches where incorrect content has real consequences (health, safety, medicine, species identification), publishing with AI without expert human verification is a risk that goes far beyond selling a few copies.

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So, is it worth it?

It's a real catalog business, where catalog size — not virality — determines income, with solid general data from the self-publishing industry. It's worth treating as a volume-and-patience business (much like AI music on Spotify), disclosing AI use where it applies to avoid account restrictions, and avoiding entirely any niche where an incorrect guide could put a reader's safety at real risk.

Frequently Asked Questions

How much does an author who publishes AI books on Amazon KDP actually earn?+

The Alliance of Independent Authors reported a median of USD 13,500 a year for self-published authors in general (not AI-specific). By catalog size, industry sources (unaudited) indicate USD 500-2,000/month with 3-6 books, up to USD 5,000-10,000+/month with 6-12 books and consistent execution.

Does Amazon require disclosing if a book was written with AI?+

Yes, via a private checkbox in the publishing form, if the content was AI-generated. No disclosure is needed if AI was only used to assist (brainstorming, editing, error-checking), not to create the content. The disclosure never appears on the book's public page.

Is Coral Hart's six-figure income, from the author who published 200 AI-assisted novels, verified?+

The New York Times documented the case (200+ novels, 21 pen names, ~50,000 copies sold), but other writers and analysts publicly questioned the six-figure claim, pointing out the math isn't entirely clear from the available data.

What real risk do AI books on topics like mushroom identification or health carry?+

A physical safety risk, not just a quality one: outlets like Civil Eats, CBC, Rolling Stone and Fortune documented mushroom foraging guides on Amazon that appear to be AI-generated with potentially incorrect information about which species are edible, with consequences that can be lethal for whoever follows them.

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About the author

Felipe Morales — CEO of ESBUENISIMO LINKS

Felipe Morales is a journalist with 15 years of experience in SEO. He began his career on the commercial team at GOintegro Argentina and on the commercial team at Wiper, both in Buenos Aires, and later became Country Manager for the Mexican startup Nubleer, also based in Buenos Aires. As Sales Manager & Customer Success Manager at Postedin, he led the growth that took the company to USD 1 million in annual revenue. He was the creator of corporate link building in Chile, evangelizing editorial link building among major companies such as Santander, La Polar, CIC, GTD, Universidad Andrés Bello, UTEM, Universidad de Viña del Mar, Sparta, Itaú, Coopeuch, BICE, JetSMART, Scotiabank, PC Factory and Corona, among others. Today he is CEO of ESBUENISIMO LINKS, a PR platform for SEO and GEO with clients in Denmark, Belgium, the United States, Spain, Argentina, the UK, Germany, Mexico and Chile.

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