Press Releases and SEO: How to Get Backlinks with News Releases

The digital press release — also known as a news release — is one of the most effective formats for earning backlinks from high-authority media outlets and generating organic brand coverage. When a media outlet publishes your press release with a link to your site, you gain a valuable backlink from a portal with real traffic and high Domain Authority.

What Is a Digital Press Release?

A press release is an informational document that a company sends to media outlets to announce relevant news: product launches, financial results, expansions, executive appointments, strategic partnerships, or events. Unlike sponsored articles, press releases are presented as informational content — giving them an editorial naturalism that both media outlets and Google value highly.

Press Releases and SEO: Why They Generate Quality Backlinks

• Editorial context: The link appears in a news article, not an advertising section. Google values editorial links more than purely commercial ones.
• Multiple media simultaneously: The same release can be published by dozens of outlets in parallel, generating multiple backlinks from a single effort.
• High-DA media: News portals like El Comercio, El Tiempo, Milenio, and La Nación have DA above 70. A link there has a significant and lasting SEO impact.
• Natural backlink profile: Having backlinks from news media makes your link profile appear natural and diversified — something Google actively rewards.

How to Write a Press Release That Media Want to Publish

• The headline is everything: It must answer "why is this news?" clearly and concisely. Avoid superlatives and purely promotional language.
• Inverted pyramid structure: Most important information first. The first paragraph must answer who, what, when, where, and why.
• Include a spokesperson quote: A quote from the CEO or relevant director adds credibility and makes the release more publishable.
• Concrete data: Numbers, percentages, or comparatives make the story more newsworthy and increase publication probability.
• Natural link to your site: The link should appear contextually, not forced — ideally anchored to your brand name or a descriptive phrase.

Press Release Distribution: How to Reach the Right Media

• Direct journalist outreach: Sending the release to specific journalists covering your beat. Effective but slow, requires an up-to-date media contact database.
• Mass distribution platforms: Services that distribute to hundreds of outlets simultaneously. Greater reach, less personalization.
• Digital PR agencies: Manage distribution and media relationships comprehensively. Higher cost but greater control and coverage quality.

Esbuenisimo Labs works with over 6,000 media contacts across Chile, Mexico, Argentina, Colombia, Peru, and more — with access to 1,200+ digital portals for press release distribution and quality media coverage. The Esbuenisimo Links platform lets you manage these campaigns efficiently, with centralized tracking of all publications and backlinks obtained.