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Strategies, guides and markets to rank #1 with Digital PR and quality backlinks

156 articles published

Anchor Text Strategy for Link Building: Natural Distribution and How to Avoid Penalties
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SEO Guides

Anchor Text Strategy for Link Building: Natural Distribution and How to Avoid Penalties

Anchor text is the most direct thematic relevance factor in link building but also the riskiest if abused. Complete guide on types, optimal distribution and common mistakes.

7 min read·
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SEO Guides

Guest Posting in 2026: How to Get Published in High-Authority Media
SEO Guides

Guest Posting in 2026: How to Get Published in High-Authority Media

Guest posting remains one of the most effective link building tactics when done correctly. Practical guide to publishing in relevant industry media in LATAM, Spain and international markets.

7 min·
Link Building ROI: How to Measure the Real Return on Your Backlink Investment
SEO Guides

Link Building ROI: How to Measure the Real Return on Your Backlink Investment

How do you know if your link building strategy is really working? Metrics, attribution models and a complete framework to measure ROI beyond Domain Authority.

8 min·
Content Freshness for LLMs: How Often to Update Your Content to Keep AI Citations
SEO Guides

Content Freshness for LLMs: How Often to Update Your Content to Keep AI Citations

LLMs prioritize recent content in their real-time searches. Complete guide on update frequency to maintain and increase citations in ChatGPT, Perplexity and Google AI Overviews.

7 min·
Multilingual GEO: How to Appear in LLMs in More Than One Language
SEO Guides

Multilingual GEO: How to Appear in LLMs in More Than One Language

LLMs operate by language semi-independently. Guide for brands that want visibility in ChatGPT, Perplexity and Gemini in both English and Spanish — and how to build authority in both.

8 min·
GEO Tools 2026: The Best Platforms to Measure Your AI Presence
SEO Guides

GEO Tools 2026: The Best Platforms to Measure Your AI Presence

Otterly.ai, Profound, Semrush AI and other platforms that track your visibility in ChatGPT, Perplexity and Gemini. Complete comparison for marketing teams and SEO agencies.

8 min·
How to Appear in Google AI Overviews: The Definitive 2026 Guide
SEO Guides

How to Appear in Google AI Overviews: The Definitive 2026 Guide

Google AI Overviews appears in 47% of commercial searches and pushes organic results down the page. Technical guide to optimize your content for Google's AI blocks, which work differently from ChatGPT and Perplexity.

9 min·
Perplexity AI: How to Get Your Content Cited by the Most Source-Citing AI Engine
SEO Guides

Perplexity AI: How to Get Your Content Cited by the Most Source-Citing AI Engine

Perplexity cites sources in 82% of its responses, more than ChatGPT or Gemini. Specific strategies to appear in Perplexity Pages, Pro mode and real-time responses.

8 min·
robots.txt for GPTBot, ClaudeBot and PerplexityBot: Block or Allow?
SEO Guides

robots.txt for GPTBot, ClaudeBot and PerplexityBot: Block or Allow?

Complete technical guide on configuring robots.txt for AI crawlers. 41% of B2B sites block AI bots without realizing it, losing up to 34% of their potential citations in ChatGPT and Perplexity.

8 min·
Author Authority in GEO: How Bylines and Credentials Increase Your AI Citations
SEO Guides

Author Authority in GEO: How Bylines and Credentials Increase Your AI Citations

Discover how author attribution and verifiable credentials directly impact how often ChatGPT and Google AI Overviews cite you. E-E-A-T applied to GEO.

7 min·
Technical GEO: Rendering, JavaScript and Accessibility for AI Crawlers
SEO Guides

Technical GEO: Rendering, JavaScript and Accessibility for AI Crawlers

AI crawlers don't execute JavaScript like a browser does. If your content depends on JS to render, ChatGPT and Perplexity can't read it. Technical accessibility guide for AI bots.

7 min·
Topical Authority for LLMs: Semantic Breadth vs Topic Depth
SEO Guides

Topical Authority for LLMs: Semantic Breadth vs Topic Depth

How LLMs decide if you're a real expert on a topic. The difference between topical authority for SEO and for GEO, and how to build the semantic breadth that makes you an AI reference.

8 min·
How to Optimize Your Content to Be Cited by AI: The Answer-Ready Content Guide
SEO Guides

How to Optimize Your Content to Be Cited by AI: The Answer-Ready Content Guide

Learn to create content that ChatGPT, Perplexity and Google AI Overviews want to cite. Structure, format and answer-ready content techniques to dominate GEO.

8 min·
Wikipedia and ChatGPT: How to Create a Page That Gets You Mentioned in AI
SEO Guides

Wikipedia and ChatGPT: How to Create a Page That Gets You Mentioned in AI

Step-by-step guide to creating a Wikipedia page for your company and using it to appear in ChatGPT, Gemini and Google AI Overviews. Wikipedia is the most cited structured source by all LLMs.

7 min·
Schema.org and Structured Data for AI Visibility: A Practical Guide
SEO Guides

Schema.org and Structured Data for AI Visibility: A Practical Guide

How to implement Schema.org on your site so ChatGPT, Perplexity and Google AI Overviews interpret and cite your content. The most effective schema types for GEO.

7 min·
ChatGPT vs Perplexity vs Gemini vs Claude: Which Is Best for Your GEO Strategy
SEO Guides

ChatGPT vs Perplexity vs Gemini vs Claude: Which Is Best for Your GEO Strategy

Complete comparison of the major LLMs for GEO strategies. Differences in sources, citation frequency and what type of content each generative engine favors.

8 min·
Google Knowledge Graph: How to Get In and Why It's Key for Gemini and AI Overviews
SEO Guides

Google Knowledge Graph: How to Get In and Why It's Key for Gemini and AI Overviews

Complete guide to the Google Knowledge Graph. How to get your company to have entity in the Knowledge Graph and how this directly impacts Gemini and Google AI Overviews.

7 min·
GEO: What Is Generative Engine Optimization and How It Works in 2026
SEO Guides

GEO: What Is Generative Engine Optimization and How It Works in 2026

Complete guide to GEO (Generative Engine Optimization). Learn what it is, how it differs from traditional SEO, and which strategies make ChatGPT, Perplexity and Google AI Overviews mention your brand.

9 min·
Why High-DA Backlinks Make You Appear in AI: The Direct Link to ChatGPT Mentions
SEO Guides

Why High-DA Backlinks Make You Appear in AI: The Direct Link to ChatGPT Mentions

Discover the direct connection between high-authority backlinks and mentions in ChatGPT, Perplexity and Google AI Overviews. How LLMs use the same sources that determine SEO rankings.

8 min·
The Sources ChatGPT Uses to Answer: How to Be in Them
SEO Guides

The Sources ChatGPT Uses to Answer: How to Be in Them

Discover exactly which sources ChatGPT consults to generate its responses and how to position your brand in them. A practical GEO guide for companies that want to become AI references.

7 min·
Link Building for LLMs: The New Frontier of SEO in 2026
SEO Guides

Link Building for LLMs: The New Frontier of SEO in 2026

How to adapt your link building strategy to impact ChatGPT, Gemini, Perplexity and Claude. Key differences between traditional SEO and link building for language models.

8 min·
How to Measure Your AI Presence: Generative Share of Voice and GEO Tools
SEO Guides

How to Measure Your AI Presence: Generative Share of Voice and GEO Tools

Practical guide to measuring how much ChatGPT, Perplexity and Google AI Overviews mention your brand. GEO metrics, monitoring tools and how to interpret the results.

7 min·
What Are Backlinks? Complete Guide to Building Quality Links
SEO Guides

What Are Backlinks? Complete Guide to Building Quality Links

Learn what backlinks are, the different types, and the best strategies to earn quality backlinks from media outlets in Chile, Colombia, Peru, and Latin America.

8 min·
What is Link Building? The Complete Guide for SEO in 2025
SEO Guides

What is Link Building? The Complete Guide for SEO in 2025

Learn what link building is, why backlinks are essential for SEO, and how to build an effective link building strategy for your business in 2025.

8 min·